Nail Polish, the passport to Paris
Close your eyes. Turn on your imaginable GPS and transport yourself to Paris, fly through the city and imagine those streets, tainted by the colors of the night, cooled by the moisture of the dawn. Have you done it? Can you describe the feeling? Maybe for some, reify that palette is arduous, but for others, the task isn’t that unimaginable. The colors of the Eiffel Tower by night, the green nature surrounding the city or the cadence of the water falling from stone figures at fountains, were some the plot lines behind this creation story. The master and main character is Tom Pecheux and obviously we’re talking about his new nail polish line.
“Color, light, texture and inspiration” are the keywords following this peculiar result of nail ink, signed by Estee Lauder. The magic of Paris’ lights would never be printed on your nails if the five senses of Tom weren’t as active as they could ever be. The essence of the city is meticulously layered in a tiny fragile bottle with the strength and the elegancy of the French capital. The Vivid Shine collection allows every taste to pick a sample or the entire collection. From the Beyond black or the metal mania, Paris is exposed between those realities. The twinkling lights of the Eiffel Tower, the allure of the Parisian femme fatale, the drama of the fountains, crying tears of joy or the enchantment of the soul are the inspiration for the colors, that are mainly metallic and with a seductive effect.
The intriguing shades are the mystery of Paris and so are those nail lacquers. Viper, Chaos or Explosif aren’t just random names, they are the baptism signature of those new creations that will print your fall with elegance, daring attraction and seduction. The iconic bottle of Estee Lauder remains, even after twelve years of nail lacquers creations. The cold December night of Paris is the background of the presentation video of the campaign, featuring the French model Constance Jablonski. “Capturing the intensity and naughty side of Paris when it truly comes alive” was the expression of Tom for the framing of those polishes. And now, to possess Paris in your hands is an achievable sheer dream.