Kusama & Louis Vuitton, surreal attraction

Kusama & Louis Vuitton, surreal attraction

Selfridges London’s store by Louis Vuitton and Kusama
Admired and expectant, that’s how we felt when Louis Vuitton announced their latest artist collaboration would be with polka-dot crazy Japanese artist Yayoi Kusama. Although we were waiting for something extraordinary and unusual, the result surpassed all expectations.
Yayoi Kusama
The history between these two creative artists began in 2006 when Marc Jacobs visited Japan, the birthplace of the “Princess of the Polka dots”. The magic started there when she showed Louis Vuitton’s classic monogram bag with balls and Jacobs loved the pop art style that his pieces have won. The friendship was born from the collaboration between them and so then pop art Kusama stores for Louis Vuitton came to life. Inspired by her repetitive designs, the brand created new fabulous products, bags and shoes covered in bright red, yellow and black polka dots.
Louis Vuitton and Kasuma collection
Louis Vuitton and Kasuma advertising
“She introduced me to some ideas and my team complemented with suggestions of materials and shapes for bags, shoes and clothes. She liked them all, without exception”, said Marc Jacobs. An undeniable chemistry…
Selfridges London’s store interiors by Louis Vuitton and Kusama
Selfridges London’s store by Louis Vuitton and Kasuma
Store by Louis Vuitton and Kasuma
The concept store is immersed in polka dots: perforated giant lamps hang over display tables, while walls, floors and display cabinets are covered in infinite bright dots from various sizes. Giant white lamps with holes into balls, white walls with red balls everywhere, dolls representing Kusama, balls, balls, balls, dots, dots dots …
Selfridges London’s store windows by Louis Vuitton and Kusama
Selfridges London’s store interiors by Louis Vuitton and Kusama
We are talking about a store that is surreal and a space where, we women can return back to childhood in a sophisticated way and in the midst of so many colors and shapes displaying various luxury products. Here we can feel sensations already forgotten and lost dreams. Although the stores are experiencing the same style and idea, the most awaited was undoubtedly the Selfridges London. This is because Selfridges has devoted all of their 24 department store windows to one brand since August 24th 2012 through October 19th 2012. Thus, it´s impossible not to put a gold star in front of the name of this store.
Yayoi Kusama's model
Because fashion is art and beauty is visual, a different way of looking at things, nothing better than combining two talented and creative minds. Two hearts that beat by the same passion and two hands that when touching something, create complex universes and engaging sensations. Two unusual minds gives place to a transcendent result: a whimsical journey is guaranteed in these seven stores. I assure you that here the piece itself remains in the background be hindthe infinity of sensations that will be aroused. Oh, dear insanity…

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