Video of the week: Chanel and the Diamond

Video of the week: Chanel and the Diamond
Video of the week: Chanel and the Diamond
The french house fashion Chanel is touting the history of its jewelry collections via the third chapter of the Inside Chanel video series. Chapter three titled “Chanel and the Diamond” tells the story of how Gabrielle Chanel revolutionized the world of high jewelry when she introduced the “Bijoux de Diamants” diamond collection. This is the third video that shows the history of Chanel’s innovations in the Inside Chanel series. In the film below, you can see the history of diamonds at Chanel, from Mademoiselle Chanel’s innovative early designs to the most famous faces of Chanel’s exquisite jewelry today.

“If I had chosen the diamond, it is because, in its density, the highest value in the smallest volume”, say Mlle. Chanel at the beginning of the film. Then the video launches the story of how the diamond jewelry has become a major fashion trend. Afterwards, the video gives a short background of the diamond and Mlle. Chanel, talking about how diamonds should be used.
Video of the week: Chanel and the Diamond
“I want jewels that slip between the fingers of a woman like a ribbon”, she said to have poetically proclaimed. The design inspirations are highlighted through animations and images that make the words come alive as the storyteller reads them.
Video of the week: Chanel and the Diamond
Video of the week: Chanel and the Diamond
Next, the story tells how she displayed her diamond collection in her own home by using wax mannequins to show off the jewels, which created uproar in the diamond community. Although the diamond collection was Mlle. Chanel’s only high-jewelry collection, it changed the way diamonds are used today and inspired the brand’s current designs.
Comete by Chanel
Chanel and the Diamond video
The purpose of the video is to show the value of the brand, explaining its history and relationship with the diamonds, while showing consumers how the movement Chanel is still so prevalent in today’s style. This digital approach provides a strong connection to the reason why Chanel was able to last the test of time, allowing views to strongly advocate and support a strong piece of fashion history.

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