Louis Vuitton X Exhibition: A Must See
Louis Vuitton debuted its highly anticipated “Louis Vuitton X” exhibition last Friday. It showcases 160 years worth of Parisian archives in Los Angeles through September 15, 2019. Two floors of the iconic 468 North Rodeo Drive building in Beverly Hills, California host ten rooms dedicated to the brand’s history of collaborates and new innovative design.
Los Angeles is the exhibition’s first stop. According to Louis Vuitton Chief Executive and Chairman Michael Burke, “This is the first city where we did it, and then it will go on a worldwide tour. But it starts here in Los Angeles because of the vibrant art scene.”
THE LOUIS VUITTON X SPACE
468 North Rodeo Drive, Beverly Hills, CA
The building draws guests with a vibrant orange and pink exterior similar to the feel of a new wave sunset. Once inside, guests explore the history of the brand as well as new collaborations. Rooms are dedicated to the current artistic directors Nicolas Ghesquière and Virgil Abloh, but there’s also a large collection of collaborations with artists and designers like Karl Lagerfeld, Rei Kawakubo, Cindy Sherman, Frank Gehry, Yayoi Kusama, and Zaha Hadid.
A NEW SOCIAL MEDIA HOTSPOT
Said to be the new hotspot for Instagram and Snapchat, the exhibit factors social media into the interactive experience. Custom Louis Vuitton Instagram effects, specially made for his exhibit, are available throughout the Mansion for visitors to capture their favorite pieces. They also paired with Snapchat to create a 3-D filter for the exhibition.
Louis Vuitton X marks the world premiere of the ArtyCapucines Collection. Six contemporary artists were asked to redesign the brand’s classic Capucines bag. Each artist was able to use the bag as a blank canvas, adding their own modern artistic touches. Each designer takes a different approach to the project, making it truly innovative and unique.
A Louis exhibit would not be complete without a place to purchase some of the new goodies. On the top level of the venue sits a pop-up shop. The products for sale were selected by Sarah Andelman, former creative director of Colette. Available for purchase are women’s ready-to-wear, leather goods, accessories, shoes, fragrances, items from the brand’s Objects Nomades collection, and travel books. In addition, the pop-up includes a few exclusive items only available during the exhibition. The items include a hot-stamp Beverly Hills luggage tag, an Isreal-designed silk wave scarf, and a special-edition hardcover book about the ArtyCapucines Collection.
INSIDE THE EXHIBITION
For any luxury design lover, this should be a top destination this summer. Louis Vuitton X is an engaging experience allowing the exploration of Louis Vuitton’s long contrasting history between past and future, heritage and modernity, and savior-faire and innovation.
Words by Kendall Mayer