Net Sustain: Net-a-Porter’s New Eco-Conscious Platform
Looking to get your eco-fabulous look on? Check out luxury fashion retailer Net-a-Porter’s new platform, Net Sustain. The edit highlights brands meeting certain criteria regarding sustainability, offering customers an easy way to mindfully shop. The platform celebrates creativity driven by a desire to make fashion more sustainable.
Elizabeth von der Goltz, Net-a-Porter’s global buying director explains “our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.” The company’s hopes are to inspire positive changes with its first steps in highlighting the beauty and importance of luxury-sustainable fashion.
Included in the line are exclusive capsule collections from sustainable fashion favorites. Some designers include Stella McCartney, Mother of Pearl, and Maggie Marilyn. Along with seasonal collections from Ninety Percent, Fisch, Veja, and Chopard.
The new edit hosts 26 brands and around 500 products. When selecting products for the site, human, animal, and environmental welfare are taken into account. A badge in the lower right-hand corner allows customers to easily identify Net Sustain approved products. The edit ranges from bags, beachwear, lingerie, fine jewelry, sportswear, ready-to-wear tops, and bottoms.
Net-a-Porter started Net Sustain in hopes to show their customers the fashion and beauty brands that have the best practices. Each item must have one of these five key attributes listed below to be deemed sustainable.
Criteria to Have Net Sustain Approval
When making the clothing, the materials must take into account the welfare of people, animals, and the environment. Thus, meeting the standards under the Global Organic Textiles Standard, Organic Content Standard, and a number of others.
Impact on the environment is minimal from the design stage to final products and the health of both the workers and wearers are considered.
Products use recycled or rescued materials that promote circular fashion.
Brands must manufacture at least 50% of their product in their own community or country.
Craft and Community
Brands must work with fair trade principles and give back to their community. Net Sustain also looks for brands using unique artisan skills.
Look good while doing good! Get your eco-shopping on now at Net Sustain!
Words by Kendall Mayer