Sustainable Fashion Takes Center Stage in Vogue Italia January 2020

Vogue Italia January 2020 Covers using illustrations to promote sustainable fashion

The Vogue Italia January 2020 edition will not include any photographs. Yes, you read that right! In an effort to draw attention to the environmental impact of producing a glossy print magazine and show its support for sustainable fashion, the publication opted for a photo-free approach.

So, what did Vogus Italia put in place of its usual extravagant fashion shoots with models, photographers, makeup artists, and stylists? Editor Emanuele Farneti chose to use illustrations. Stating that he hopes to demonstrate this alternate and much more sustainable way for the fashion industry to showcase clothing.

The Vogue Italia January 2020 edition includes seven unique illustrated covers. Each displaying a message reading: “No photoshoot production was required for the making of this issue”. Further, all the features are photo-free as well.

Imagine the environmental impact of 20 flights, a dozen trains rides, 60 international shipments, 40 cars on standby, at least ten hours of studio lighting, and heaping piles of waste. According to Emanuele Farneti, this is what went into the production of the September 2019 issue of Vogue Italia!

The Vogue Italia January 2020 Issue

Now imagine the impact of the January 2020 issue’s seven distinct cover illustrations and all its features, entirely produced without photoshoots or international shipments.

“Change is difficult, but how can we ask others to do it, if we don’t question ourselves?” he wrote. “So this month we wanted to send a message: that creativity – a pillar of Vogue for almost 130 years – can, and must, make us explore different paths.”

Emanuele Farneti first declared his dedication to preserving our planet for future generations in a December 2019 statement made jointly along with 25 other Vogue editors around the world. This statement further solidifies Vogue’s publisher Conde Nast’s commitment to doing its part, a commitment they first initiated earlier in 2019 when they signed up to the UN’s Fashion Industry Charter for Climate Action. The Vogue Italia January 2020 issue definitely stands by the brand’s promise.

The Vogue Italia January 2020 Edition Covers

Each cover features a different artist. Milo Manara, one of the artists, spoke about his artwork showcasing a lace gown with a narrow GG belt detail from the Gucci Spring Summer 2020 collection: “For my cover I referenced the greatest of models, Michelangelo’s David, but in female form. I wanted to recreate the same pose, the quiet pride of the victor, which is the attitude that represents femininity in our times despite male resistance”.

MILO MANARA featuring Olivia Vinten in Gucci

vogue italia promotes sustainable fashion with january 2020 cover Illustration by Milo Manara featuring model Olivia Vinten in Gucci
Illustration by Milo Manara featuring model Olivia Vinten in Gucci (Courtesy Vogue Italia)

Other covers were created by artists: David Salle, Cassi A. Namoda, Yoshitaka Amano, Delphine Desane, Paolo Ventura and Vanessa Beecroft. All covers feature Gucci Spring Summer 2020 by Alessandro Michele.

DAVID SALLE featuring Lili Sumner in Gucci, styling Tonne Goodman

vogue italia promotes sustainable fashion with january 2020 cover Illustration by David Salle featuring model Lili Sumner wearing a silk dress with a contrasting collar in black leather by Gucci, styling by Tonne Goodman.
Illustration by David Salle featuring model Lili Sumner wearing a silk dress with a contrasting collar in black leather by Gucci, styling by Tonne Goodman. (Courtesy Vogue Italia)

VANESSA BEECROFT dressed in Gucci

vogue italia promotes sustainable fashion with january 2020 cover Illustration by Vanessa Beecroft featuring a pleated organza dress by Gucci.
Illustration by Vanessa Beecroft featuring a pleated organza dress by Gucci. (Courtesy Vogue Italia)

CASSI NAMODA featuring Ambar Cristal Zarzuela in Gucci

vogue italia Illustration by Cassi Namoda featuring model Ambar Cristal Zarzuela wearing a striped cotton sweater and Gucci houndstooth wool trousers.
Illustration by Cassi Namoda featuring model Ambar Cristal Zarzuela wearing a striped cotton sweater and Gucci houndstooth wool trousers. (Courtesy Vogue Italia)

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DELPHINE DESANE featuring Assa Baradji in Gucci

Illustration by Delphine Desane featuring model Assa Baradji wearing an oversized organza jacket by Gucci.
Illustration by Delphine Desane featuring model Assa Baradji wearing an oversized organza jacket by Gucci. (Courtesy Vogue Italia)

PAOLO VENTURA featuring Felice Nova Noordhoff in Gucci

vogue italia Illustration by Paolo Ventura featuring model Felice Nova Noordhoff wearing a sleeveless dress topped with fringe by Gucci.
Illustration by Paolo Ventura featuring model Felice Nova Noordhoff wearing a sleeveless dress topped with fringe by Gucci. (Courtesy Vogue Italia)

YOSHITAKA AMANO featuring Lindsey Wixson in Gucci

cover Illustration by Yoshitaka Amano featuring model Lindsey Wixson wearing a silk and leather choker dress by Gucci.
Illustration by Yoshitaka Amano featuring model Lindsey Wixson wearing a silk and leather choker dress by Gucci. (Courtesy Vogue Italia)

Words by Anna Beck Bimba

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