The Design Questionnaire with Jennifer Backstein

luxurious dining room with giant chandelier by jennifer backstein interiors

In this edition of Love Happens’ Proust-style Design Questionnaire, join us for a peek inside the creative design mind of Jennifer Backstein, the Creative Director and Principal Designer of Jennifer Backstein Interiors. The Toronto-based firm creates thoughtfully curated stylish bespoke residences throughout Toronto and the surrounding GTA area.

Read on to learn more about Jennifer Backstein and be inspired by a selection of gorgeous projects by her eponymous firm!

Jennifer Backstein, Creative Director and Principal Designer of Jennifer Backstein Interiors
Jennifer Backstein, Creative Director and Principal Designer of Jennifer Backstein Interiors

Inside Jennifer Backstein Interiors

Jennifer Backstein Interiors specializes in designing beautiful custom spaces that are inviting and sophisticated. Working closely with its clients, the firm creates timeless, highly personalized, and flawlessly functional interiors.

Understanding the importance of listening to clients, Jennifer prides herself on the ability to plan a space according to her client’s needs and desires, resulting in a completed space that they fall in love with.

white kitchen design

Over the past 10 years, Jennifer Backstein Interiors has completed a variety of beautiful residential projects, both large and small, as well as new builds and renovations.

serene master bedroom sitting area

A Peek Inside the Fabulous and Inspiring Mind of Jennifer Backstein with the Lh Design Questionnaire

What is your idea of perfect happiness?

A home filled with love and laughter! Nothing makes me happier than being with my family in a home we are completely at peace in.

What is your greatest extravagance?

A vintage Chanel clutch! I wear it with everything!

nahema chair by koket - brass hands

What do you consider your greatest achievement?

My two beautiful children. I couldn’t be more proud of who they have grown to be. They are respectful, kind and they already have an eye for design!

What profession does your alter ego have?

My alter ego owns a dog rescue and spends her days taking care of furry friends who need it!

The project you will never forget.

A gorgeous dining room where we installed a stunning 7ft x 4 ft chandelier. This light fixture had so many delicate parts and took a full day to install but the end results were definitely worth it!

giant chandelier in a modern dining room by jennifer backstein interiors

Your favorite business tool or resource.

Virtual meeting platforms! In keeping with the ever-changing times, Zoom and have proven to be a necessary tool when completing virtual design meetings. This has also opened a door to clients to work with us from all over the world and be able to obtain our design services!

The most timeless design.

A magnificent monochromatic front entryway, with high ceilings, fully paneled walls, and a geometric railing that oozes luxury. We are so proud of how this entryway turned out. It will be fabulous for years to come!

contemporary black and white paneled foyer and stairway by jennifer backstein interiors
contemporary black and white paneled foyer and stairway by jennifer backstein interiors

The biggest design faux pas.

Matching sets; If there’s one thing that I advise against, it would be, avoid using matching sets. Whether it be a bedroom or dining or living room set, it’s important to remember that mixing furniture pieces in different finishes, textures, and materials will ensure that your space feels like a beautifully curated home instead of a showroom. It also allows our clients to display their personality within the space which is an important element to us when designing interiors.

Your motto.

“Inviting, inspiring, adaptable… A home is nothing if it isn’t everything.” -Jennifer Backstein 

Love happens when…

You’re open to change and embrace something new!

Explore more of Jennifer Backstein Interiors’ beautiful work at

By Anna Beck Bimba

Check out Jennifer Backstein in Lh’s list of the top interior designers & architects in Toronto!