The Design Questionnaire with 212box
In this edition of Love Happens’ Proust-style Design Questionnaire, join us for a peek inside the creative design minds of Eric Clough and Eun Sun Chun, lead design partners of 212box. Based in New York City, 212box is not your average design firm. Instead, they are a multidisciplinary practice offering a singular mix of exceptional attention to detail and a delightful sense of play. From large to small and private to public, 212box applies boundary-breaking creativity and holistic thoughtfulness to each of its projects. The result: design to love!
Inside 212box
Founded originally by Eric Clough, 212box quickly established a name for itself as Eric enlisted clients such as the von Furstenberg family and Christian Louboutin (with 160+ locations to date!), just to name a few.
Both alums of Yale University’s Master’s of Architecture program, Eric and Eun Sun Chun met through their alma mater. In 2004, Eun joined 212box and later became Eric’s office partner. A match you can clearly tell was meant to be by their unique and inspired creations.
Eric Clough 
Eun Sun Chun
With passions for everything from product design to film to futurism, Eric is a force behind 212box’s boundary-breaking design. Mix in Eun’s passion for the materials, artisanship, and bespoke design. Then cross architecture, interiors, graphics, products, and film. There you will find design joy by 212box!
Now for a Peek Inside the Fabulous and Inspiring Mind of Eric Clough & Eun Sun Chun with the Lh Design Questionnaire
What is your idea of perfect happiness?
A cup of coffee in a Paris café, or unwinding at an historic Japanese ryokan.
What do you consider your greatest achievement?
Building a business, and being in for this long. We’ve built a work-family of unique, immensely talented designers and architects, and that is our greatest achievement.
What profession does your alter ego have?
Eric: Filmmaker, Eun: Racecar driver
The project you will never forget.
A project we did in Houston—a carte blanche 5,000 square foot penthouse.
Your favorite business tool or resource.
Rolodex—a perfect piece of equipment.
The most timeless design.
Anything in the Villa Necchi and any work by Pierre Chareau.
The biggest design faux pas.
When there is no light on either side of a bathroom mirror. That, or a misplaced seam. Both mistakes are so easily avoided with a little thoughtfulness.
Your design motto.
Align, align, align.
If you were to design a room around one KOKET piece, which would it be, and why?
The Intuition table—it’s got a great playfulness but its shape requires a high level of engineering that we love.
Love happens when…
Everything aligns.
