The Design Questionnaire With B+G Design, Inc.
In this edition of Love Happens’ Proust-style Design Questionnaire, join us for a peek inside the creative and inspiring minds of Giselle Loor Sugerman and her co-founder/husband Brett Sugerman (through her words :)). The design duo founded their Miami-based interior design firm B+G Design, Inc. in 2006, quickly racking up well-deserved awards and accolades. Today, B+G is highly sought after in the United States, Latin America, and Europe for its expertise in innovative, bespoke interiors, and ground-up architectural design for luxury residences and executive-class commercial projects. Read on and be inspired!
The Lh Design Questionnaire With Giselle Loor Sugerman & Brett Sugerman of B+G Design, Inc.
What is your idea of perfect happiness?
Our idea of perfect happiness is living in our design. We recently relocated from Fort Lauderdale to Miami into our newly renovated apartment. There is a feeling of accomplishment that comes with designing together and then sharing it with our children and friends.
What do you consider your greatest achievement?
In a world where clients come and go, we have worked tremendously hard to maintain the group of clients and partners that we continue to work with. Developing relationships with developers, as we did with Giralda Place Residences, takes great consideration and trust, which we value. As a result of this relationship, we outfitted a model townhome at Giralda Place Residences and selected it as the first property to feature pieces from our furniture line with Grafton Furniture.
What profession does your alter ego have?
Brett would definitely be a rock star. Brett actually released two songs on Spotify. The name of his band is Shattered to Atoms – his debut album would be called “Right Now.” I can see myself as a “Momager” of sorts, helping young designers with their brand development and marketing. I truly enjoy connecting people and their ideas.
The project you will never forget.
We designed a stunning contemporary home in Aspen that is a favorite to this day. The collaboration with the architect and the client was really rewarding. Living and designing from Florida we learned to select pieces, finishes, and textiles appropriate to Colorado’s climate. We worked with the client’s real-time needs, which was an experience we really enjoyed.
Your favourite business tool or resource.
I would say it is a balance between Instagram and Pinterest. They are a constant source of inspiration and visual stimulation for designers. We also love staying organized with the Monday app.
The most timeless design.
Modern yet sophisticated interior design that incorporates elements that speak to the project’s specific architectural themes. The design must reflect the home or building’s location and façade. An example of this is the interiors we curated for the Giralda Place Residences lobby. The building has a Mediterranean exterior, so we accessorized the bookcases with hints of old Spanish flair, with lightly-treated millwork walls, and lacquered materials for a fresh feel overall.
The biggest design faux pas.
When the proportions on furniture selections are way off according to the scale of the room. It is so important to understand the spatial relationships in each room.
Also, trends. Sometimes, trends are okay if you know the client is going to update the design in a couple of years. If they expect the design to last, then consider timeless designs. Clients are looking for value and if they feel they have to change it in a couple of years then we aren’t giving them that.
Your design motto.
Contemporary, timeless, innovative, functional design.
Our publisher KOKET makes statement décor, if you were to design a room around one KOKET piece, which would it be, and why?
The NAHÉMA Barstool has classic lines with a little edge. I can see us designing a sexy lounge area incorporating luxe fabrics and textiles setting the mood for beautiful nights entertaining at home.
Love happens when…
Two souls design together.