The Design Questionnaire With Julia Baydyk of ALTA IDEA
In this edition of Love Happens’ Proust-style Design Questionnaire, join us for a peek inside the creative and inspiring minds of Julia Baydyk, founder of the Kyiv-based ALTA IDEA Design Studio. Born in Ukraine in a family of engineers, after obtaining a degree in linguistics then law Julia started working as a foreign relations manager in a company that dealt with lighting. While there she created a section on furniture and decor. She visited over 7 exhibitions in 1 year and subsequently fell in love with interior design. Julia dove into studying the trade through local courses, at the Politecnico di Milano and other decoration courses across Europe. Then in 2008, she founded ALTA IDEA Design Studio offering full-service residential, commercial, and hospitality design services.
At ALTA IDEA the goal is to find a balance between tradition, modern dynamics, and restrained minimalism in order to create the perfect space for a free but elegant lifestyle for each of their clients. Read on to meet Julia and explore some of her beautiful designs!
The Lh Design Questionnaire With Julia Baydyk of ALTA IDEA Design Studio
What is your idea of perfect happiness?
In my opinion, love and happiness lie one by each other. If your heart is out of breath, it means that you are desperately in love, and if you walk with a constant smile on your face and lightness in your heart it means—you are happy.
What do you consider your greatest achievement?
My greatest achievement is my enormous patience. I can solve thousands of problems with the building process and customers’ strange behavior during the project.
What profession does your alter ego have?
I am a singer in a New York jazz club.
The project you will never forget.
I think this is the “Venera” project. Because it took so long to approve all my brave ideas with the customers and it was so hard to find the materials not over the budget for realization.
The second one is ”Happiness” which turned out to be extremely easy and comfortable as my client trusted my style and management skills unconditionally.
Your favourite business tool or resource.
Pinterest and Behance.
The most timeless design.
The Venera project, because it is really timeless 🙂
The biggest design faux pas.
From the very beginning of my career, I made one mistake with Artemide lighting when I desired to put it on the kitchen too close to the furniture itself. When we finished everything and assembled the lighting equipment, I realized that we can’t open the upper doors or units not to touch the Artemide pendant. Thus, I had to buy the pendant from my client back and I paid for the new ceiling painting in all kitchen and living area, as it was not possible to restore the ceiling only like a spot.
Your design motto.
Live beautifully here and now.
Our publisher KOKET makes statement décor, if you were to design a room around one KOKET piece, which would it be, and why?
I would use “Privê Day Bed” because it has character and it suits my luxury projects. You can also use this piece of furniture in every room as a couch or leave it as a piece of art.
Love happens when…
Your feelings are unconditional. That’s why I am in love with my clients who trust me and give me the freedom to create. It means they are in love with my design and ready to implement it as I feel it. This is real love, no doubt.