Viva Magenta, Pantone Color of the Year 2023, Epitomizes Fearless Self-Expression

pantone color of the year koket 2023 viva magenta

Each December, time and again since 2007, Pantone unveils their color for the new year to come. For 2023, the color theme centers around the concept of unrestrained self-expression, empowerment, and building new narratives in the form of Pantone 18-1750 Viva Magenta.

So, what’s the story behind Viva Magenta, and what does it signify? How does it resonate with 2023, and how will it influence and redefine culture and lifestyle trends? And most importantly and fun, how can you incorporate this vivacious color and all it stands for into your home and wardrobe? Intrigued to know more? Indulge yourself as we get right into the details so you can enjoy empowered moments all year long!

pantone color of the year 2023 viva magenta
Pantone Color of the Year 2023 Viva Magenta

Viva Magenta at Home

A color that is a unifying force. Color does so much more than enhance the aesthetics of one’s home. It affects our moods and our state of mind. Every color invokes emotion in the viewer. It is crucial for us to keep in mind the size of the room, what time of day it is, the activity performed, and the mood we want to induce.

Associated with a high standard of living that is sophisticated yet classic, it’s hard to imagine a better way to embrace Pantone’s 2023 color of the year than with KOKET’s empowering designs. The perfect indomitable match. Modernism with varieties of luxuriant palettes.

The detailing of every KOKET design is meant to entice those who have a distinctive sense of style and aren’t afraid to color outside the lines. With versatile textures and shapes that perfectly blend in with the vigor, power, and radiance emitting from your interior, allow your individual sense of style to do its talking by incorporating Viva Magenta at home!

A richly comfortable experience where uniqueness, empowerment, and self-expression are celebrated, here are some of our favorite statement pieces that will truly enhance the optimism and overall vibrance in your home.

Shop Viva Magenta for Your Home

Vamp II Sofa by KOKET viva magenta pantone color of the year 2023
Vamp II Sofa by KOKET
2023 color of the year Kelly Sofa by KOKET
Kelly Sofa by KOKET
bloom III chair by koket viva magenta
Bloom III Chair by KOKET
arendal chair koket viva magenta color of the year 2023
Arendal Chair by KOKET
Oh-la-la By KK by Koket viva magenta pantone color of the year 2023
Oh-la-la By KK by KOKET
merveille dining chair koket pantone color of the year 2023
Merveille Chair by KOKET
le le bench by koket viva magenta color of the year 2023
Le-Le Bench by KOKET
venice chair kk by koket pantone color of the year 2023 viva magenta
Venice Chair by KOKET

Viva Magenta In Your Wardrobe

How many times have we found ourselves in situations where we have an idea of what we’d like to wear, but for some reason…we don’t really ‘feel’ our personal best when experimenting our clothing choices?

When it comes to power dressing, apparel for various occasions, especially in professional events, has not only contributed to social culture but rather to the overall social advancement in society. As a cultural vitamin, dressing to feel empowered has transformed into a degree of freedom by awakening our thoughts as women while on the path to making every setting our empire.

Rich, vibrant, sensual, and fearless. Magenta is one such color that can be paired with various colors, making it a dynamic and versatile color to wear. When you aim to be playful, enigmatic, vibrant, or downright charming, Viva Magenta in your wardrobe should definitely be your color of choice regardless of the time, day or occasion. 

Shop Viva Magenta for Your Wardrobe

Zimmermann Wrap Dress silk viva magenta color of the year 2023 fashion
Zimmermann Wrap Dress
Aliette Puff-Sleeve Dress
Nikiti Ombre Sequin Gown viva magenta dress color of the year 2023
Nikiti Ombre Sequin Gown
Manolo Blahnik Satin Mules net a porter viva magenta
Manolo Blahnik Satin Mules
Ferragamo Bow Pumps
Manolo Blahnik Boots color of the year 2023
Manolo Blahnik Boots
Bottega Veneta Bag viva magenta
Bottega Veneta Bag
Marc Jacobs Jacquard Tote viva magenta fashion
Marc Jacobs Jacquard Tote
Cult Gaia Marbled Clutch
Cult Gaia Marbled Clutch
Suzanne Kalan Ruby Earrings
Suzanne Kalan Ruby Earrings
Bee Goddess Honeycomb Ring
Bee Goddess Honeycomb Ring
Kiki De Montparnasse Bustier pantone color of the year 2023
Kiki De Montparnasse Bustier

Both in interior design and fashion, magenta may be a challenging color to emulate in your style. However, Viva Magenta can complement both; warm and cool tones. KOKET and Pantone suggest that mixing neutrals with a slice of class adds contrast and will make your ensemble all the more appealing. From looking chic to flawlessly being a mysterious siren, Viva magenta can be paired with glamorous prints, your go-to handcrafted accessories, and refined shoes that ooze casualness, seduction, and elegance.

Words Gayatri.R

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