Why ALL INCLUSIVE Is Set to Be Gen-z’s Favorite Brand
For a brand to be especially eco-conscious, undoubtedly inclusive, and create community while providing beautiful products is an inescapable requirement for Gen-Z.
This may sound like too much work for most brands—unless they’ve been doing it that way from their inception.
ALL INCLUSIVE is a jewelry brand on a mission to become synonymous with accessorizing in the streetwear sphere. Founded in 2023 and born out of a love for community, design, and the planet. The idea: to create never before seen jewelry for the youth and to do good for the planet’s communities along the way—evident in their concept:
“The outcome is a brand for all people that embrace inclusivity through design.”
Adi & Arsh
The founders of ALL INCLUSIVE are Adi & Arsh. Adi’s been designing and manufacturing jewelry for 22 years now. Bringing along a wealth of experience and a new perspective to where the next avenue of jewelry in fashion is opening—he saw the need for a brand that resonated with the ethos of positivity, inclusion, and community.
Adi’s nephew, Arsh, came into the business just at that time. Fresh out of college in London—he experienced the multicultural hub of forward fashion that the city provided.
They knew that if they were to create a brand within that ethos, they’d also require a product that is unique in every sense of the word.
Beginning with the intention to create planet-friendly products, their jewelry is made entirely of recycled metals and zircon crystals. They then proceeded to develop custom color palettes in-house to provide a selection of signature colorways that coat their jewelry.
“The jewelry is so personal to us. That’s why each colorway’s name is a nod to a family member or friend—something that they owned uniquely and shared with us,” says Arsh.
Doing Good Around the World
After having lived abroad in the US and the UK, they felt an urgency to uplift and empower women in their home country India; that’s why ALL INCLUSIVE jewelry is made entirely by female artisans in Mumbai. To do good globally, right at their inception, they’ve partnered with the Hetrick-Martin Institute to help provide systems of care to the youth in America that need it the most.
This year they launched their “Conscious Consumerism Program” in an effort to reduce waste in the fashion industry. It allows its customers to return their ALL INCLUSIVE jewelry whether damage occurs or simply if they want to refresh their collection.
ALL INCLUSIVE has set out with good intentions, a special product, and prices that won’t burn a hole in your pocket.