We usually make attention to the fashion an luxury world, but this year’s brand new Christmas windows of the famous and historic parisien Printemps Haussman store, by Dior, took it all.
Inspired by the City of Light, and thus called ‘ inspirations parisiennes’, it was lauched by the graceful Marion Cotillard in early November.
The displays, scenarios and lighting come together to show the brands’ french sensibility and attitude, which not only did inspire the outside decor of the citys IXe arrondissement store, but also dressed the mechanically operated puppets with exact made replicas of iconic Dior Haute Couture designs.
Crowds gather around entertained by the stupendous, sparkling, animated environments of Dior’s world only a sheet of glass away.
Let’s be honest, Dior’s media strategies make it the perfect example of a dream seller.