Baguette: The Story of a Cult Object

Baguette, The Story of a Cult Object - fendi book

Some people say that everything has a story. Even the most peculiar things have a background or a small detail that make it a personal object, a mark into people’s lives and also a passport to old memories. How often have we seen something that makes us stop for an endless minute, remembering the marvelous narrative around that moment? Behind our stories, brands also have theirs. And Fendi is no exception. Moreover, this journey through their astonishing rectangular product must be made. And this is just what unfolds in the Fendi Baguette book.

The first page of Fendi’s book starts some years ago, in 1997. This was the year when the French and everyone else began to take under their arms baguettes that weren’t eatable. Like a flash, these baguettes started to magnetize women. The love was spreading through their closets, and everyone wanted a model. Chic and elegant, the baguette is remarkable for its glories and desires triggered around the world. The book is all about its growth, measured in rich textiles, limited editions and lush details. More than 700 models are explored and enriched with words of Achille Bonito Oliva, Paola Antonelli, Sarah Jessica Parker and Banana Yoshimoto. Silvia Venturini Fendi is the editor of this prestigious history and the bravery behind craftsmanship, partisanship, and design details.

FENDI Baguettemania, celebrating 15 Years of the Baguette at Maxfield, LA on September 5, 2012 in Los Angeles, California. (Photo by Stefanie Keenan/WireImage)
FENDI Baguettemania, celebrating 15 Years of the Baguette at Maxfield, LA on September 5, 2012 in Los Angeles, California. (Photo by Stefanie Keenan/WireImage)

Exquisite patterns, new arrivals, deluxe materials, and precious stones multiplied the Baguettemania. 250 pages are not enough to tell all the details of the last 15 years, but each page is a remarkable story climax. Prestigious designers have used their talent to beautify a baguette adorned by magnificent customization, polish, and embroidery. From the exotic Savanna to the power of modern women, every bag is inspirational.

The boom of this Fendi trend product was personified in a “Sex and the City” episode when a thief was robbing Carrie Bradshaw. The phrase she shouted at him always reminds me: “This is not a bag. This is a baguette!” For many, these luxury bags are also pieces of art. The enhancement around its outlines captivates its consumers and there’s no limit of baguettes to buy. Passion is endless, and baguettes’ desire is too. The book is the materialization of this sentimental journey that accelerates the heartbeat.

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