{"id":11934,"date":"2015-10-23T09:27:21","date_gmt":"2015-10-23T09:27:21","guid":{"rendered":"http:\/\/www.bykoket.com\/blog\/?p=11934"},"modified":"2015-10-23T09:27:21","modified_gmt":"2015-10-23T09:27:21","slug":"balmain-newest-collaboration-with-hm-what-we-loved-about-it","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2015\/10\/23\/balmain-newest-collaboration-with-hm-what-we-loved-about-it\/","title":{"rendered":"Balmain Newest Collaboration with H&M \u2013 What we Loved About it"},"content":{"rendered":"

Balmain Newest Collaboration with H&M \u2013 What we Loved About it<\/strong><\/em><\/p>\n

KOKET is glad to bring you one of the most important moment in the history of fashion \u2013 the Collaboration between the luxurious fashion brand Balmain and the growing Swedish H&M. We are looking on a step forward in fashion where luxury fashion can be accessible to everyone, everywhere.
\n\"Balmain
\nThe top designers both from Balmain and H&M worked together to give us the most exotic Balmain style and quality with H&M\u2019s fresh and young look. The show started and we could not believe it. The fabrics, colors and trends where just screaming KOKET all over. The black fabrics with the most stunning jewelries here just something we could not forget.
\n\"Balmain
\nOn Tuesday night, H&M hosted the penultimate performance in its Balmain collaboration tour: a red carpet event with a runway show at 23 Wall Street, its concrete double floors transformed into a sort of club atmosphere with bright lights, a lit-up staircase and stage, and multiple bars. This and the preview video of the campaign kind of made us think of Tom Ford’s campaign<\/a> with dancing models and Lady Gaga.
\n\"Balmain
\nFirst, there was the runway casting, remarkable not merely for the relative fame of the models \u2014 Kendall Jenner<\/a>, Gigi and Bella Hadid, Karlie Kloss, Jourdan Dunn, Alessandra Ambrosio from Victoria Secret<\/a> and Joan Smalls all walked \u2014 but because each one looked so right<\/em>\u00a0for the clothes, their super-human proportions further exaggerated in skin-tight knits, short sequined dresses and thigh-high stiletto boots.
\n\"kk-soft-goods-rugs-800\"<\/a>
\nLuxury\u00a0brand Balmain has always been somewhat controversial among editors. The brand rose to fame in the late noughties with its in-your-face blinged out jackets, extortionately priced ripped jeans and must-see fashion shows styled by the uber cool French Vogue<\/em> editor Emmanuel Alt. Customers loved it, but critics were on the fence. Then at the height of Balmainia last year, creative director Christophe Decarnin stepped down, leaving behind a big hole to fill.
\n\"Balmain
\nBack to the show, there was, of course, a discernible difference in quality from the Balmain clothes they riffed on: more zippers buckled than not; jackets weren’t neatly tailored; large dangly earrings and a satin material used on pants and skirts looked conspicuously cheap. But the glittering and reflective dresses \u2014 which, at $500 and up a pop, are among the most expensive in the collection \u2014 looked good, and they sold a compelling vision of womanly power and glamour.
\n\"Balmain
\nThere’s also something to be said for the styling: these clothes, when worn alone, bare a great deal of skin, but the super-short dresses, for instance, looked far more approachable on the runway because the models’ legs were covered by opaque black tights or thick suede boots.
\n\"Balmain<\/p>\n

But nothing could top guests’ glee when the runway show concluded and the Backstreet Boys, decked in full Balmain x H&M, took the stage with “Backstreet’s Back” \u2014 a ’90s throwback that should hit home perfectly with the H&M customer.<\/p>\n

\"bl-consoles-750\"<\/a><\/p>\n

Four more songs followed, Rousteing and his gaggle of models dancing front and center, eyes as much on them as the performers. Leaving the venue was slow-going, the exit partly blocked by the long line of guests waiting to shop the collection on the floor below.<\/p>\n