{"id":36025,"date":"2019-10-08T06:00:00","date_gmt":"2019-10-08T06:00:00","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=36025"},"modified":"2020-04-09T16:37:16","modified_gmt":"2020-04-09T16:37:16","slug":"sustainability-and-eco-friendly-fashion-weeks","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2019\/10\/08\/sustainability-and-eco-friendly-fashion-weeks\/","title":{"rendered":"Sustainability and Eco-Friendly Design in Fashion Weeks"},"content":{"rendered":"\n\n\n<p>It\u2019s great to know that most fashion brands are looking for ways to incorporate sustainability and eco-friendly practices into their businesses. Last year, London Fashion Week was the first main fashion week to go fur-free.<\/p>\n\n\n\n<p>But this isn\u2019t happening at every fashion week. Some fashion brands are acting responsibly, adopting a more eco-conscious approach, and this is really good. But at the same time, they\u2019re turning this into a PR strategy. Sustainability and eco-friendly should be about actions, not sending press releases and making green scenarios. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Let\u2019s review sustainability in some shows from Paris Fashion Week:<\/em><\/strong><\/h3>\n\n\n\n<p>During Paris Fashion Week SS2020, seventy-five percent of <a rel=\"noreferrer noopener\" aria-label=\"Stella McCartney\u2019s (opens in a new tab)\" href=\"https:\/\/www.lovehappensmag.com\/blog\/2018\/11\/05\/the-ultimate-cool-girl-female-fashion-designer-stella-mccartney\/\" target=\"_blank\"><strong>Stella McCartney\u2019s<\/strong><\/a> collection was sustainable. Certainly, the British designer has the ethical and eco credentials that consumers say they care about. <\/p>\n\n\n\n<p><strong>Noir by Kei Ninomiya<\/strong> had a clear message. &#8220;We are now provoking our own apocalypse. So let\u2019s do something in order to help nature because even if it\u2019s stronger than we could imagine. It\u2019s really suffering now.&#8221; The first looks seemed like pure white snow, alongside real headpieces by <strong>Azuma Makoto<\/strong>. And after some looks, the pollution soiled the show with a black glaze that, look by look, turned into a deep and total sea of black.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p style=\"text-align:center\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2018\/09\/04\/sustainable-architecture-luxury-eco-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sustainable Architecture: How to Create Luxury and Eco-Friendliness (opens in a new tab)\">Sustainable Architecture: How to Create Luxury and Eco-Friendliness<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n\n\n<p>The <strong>Dior Show<\/strong> was set with a marvelous forest of trees, like an inclusive garden and they were supposed to be replanted in different areas of Paris after the show. Outside the show, the opposite was happening. Lots of cars, with engines running, waiting for the people polluting the air and the ambiance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.dior.com\/en_pt\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"473\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-1176844568-C\u00f3pia.jpg\" alt=\"Christian Dior Womenswear Spring\/Summer 2020 sustainability fashion trends\" class=\"wp-image-36033\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-1176844568-C\u00f3pia.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-1176844568-C\u00f3pia-300x200.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Models walk the runway during the Christian Dior Womenswear Spring\/Summer 2020 show as part of Paris Fashion Week on September 24, 2019, in Paris, France. (Photo by Pascal Le Segretain\/Getty Images)<\/figcaption><\/figure>\n\n\n\n<p><em>Words by Rita Archer<\/em><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s great to know that most fashion brands are looking for ways to incorporate sustainability and eco-friendly practices into their&#8230;<\/p>\n","protected":false},"author":1,"featured_media":36033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,6928],"tags":[6548,4439,6506,6526],"class_list":["post-36025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-runway","tag-eco-friendly-design","tag-paris-fashion-week","tag-ss2020","tag-sustainable-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sustainablity and Eco-Friendly Design in Fashion Weeks<\/title>\n<meta name=\"description\" content=\"Fashion designers are trying to incorporate sustainability and eco-friendly practices in their brands. 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