{"id":36973,"date":"2019-10-29T06:00:25","date_gmt":"2019-10-29T06:00:25","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=36973"},"modified":"2020-04-09T16:33:32","modified_gmt":"2020-04-09T16:33:32","slug":"how-consumers-are-changing-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2019\/10\/29\/how-consumers-are-changing-the-fashion-industry\/","title":{"rendered":"How Consumers Are Changing the Fashion Industry for Better"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">The last few years have sparked enormous change within the fashion world. Up until recently, it seemed like the fashion industry defied the basic laws of supply and demand. Brands and fashion houses were in charge of dictating what was worth buying, while consumers were at their will and waiting to be told what was in season.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This image still holds true to an extent. But the era of online shopping and homegrown brands means that customers are now spoiled for choice. Fashion brands are now listening to customer demands as a way to stay competitive, which is proving to be a great thing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are five customer-driven trends that are improving the fashion industry:<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diversity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/09\/17\/rihanna-fashion-empire-savage-x-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Rihanna\u2019s Savage x Fenty show was one of Fashion Week\u2019s biggest highlights<\/a>, giving the annual Victoria\u2019s Secret Fashion Show a run for its money. Unlike the latter, Rihanna and her team made sure to include women from a whole range of backgrounds and body types. Such moves allow more people to feel represented within the fashion industry, which has been known to favor a particular type of look. From aging models to men advertising makeup brands, the very aspects of diversity continue to expand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/09\/17\/rihanna-fashion-empire-savage-x-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"473\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/rihanna-performing-with-models-of-all-sizes-at-savage-x-fenty-new-york-fashion-week-2019.jpg\" alt=\"rihanna performing during Savage X Fenty Show Presented By Amazon Prime Video - Show Sneak Peak- Fashion Industry\" class=\"wp-image-35380\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/rihanna-performing-with-models-of-all-sizes-at-savage-x-fenty-new-york-fashion-week-2019.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/rihanna-performing-with-models-of-all-sizes-at-savage-x-fenty-new-york-fashion-week-2019-300x200.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Rihanna performs onstage during Savage X Fenty Show presented by Amazon Prime Video &#8211; Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York.<br>Photo by Ben Gabbe\/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video<\/figcaption><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Body Positivity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While it can technically go under \u2018diversity,\u2019 body positivity deserves its own category as straight-sizing plays a huge role in determining what\u2019s in and out of style. <a href=\"https:\/\/www.womanwithin.com\/w\/dresses\/sundresses-and-crinkle-dresses\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Woman Within\u2019s take on basic dresses emphasize a more inclusive approach<\/a>. Their sundresses are a great example of how a piece can be made to flatter a whole host of bodies. It proves that brands are now either extending their sizes or doing away with traditional sizing altogether. After all, a lot of women\u2019s insecurities stem from unrealistic sizing standards, making body positivity a welcome change. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Clarke-Sanders-on-Unsplash.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"473\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Clarke-Sanders-on-Unsplash.jpg\" alt=\"group of women with different body shapes Photo by Clarke Sanders on Unsplash\" class=\"wp-image-35251\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Clarke-Sanders-on-Unsplash.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Clarke-Sanders-on-Unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Photo by Clarke Sanders \/ Unsplash<\/figcaption><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most industries are now trying to adopt eco-friendly operations, and the fashion industry is no different. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/09\/12\/british-fashion-council-institute-of-positive-fashion\/\" target=\"_blank\">The British Fashion Council recently launched the Institute of Positive Fashion<\/a>, an organization that will help create sustainable business practices for the fashion industry. Part of their work includes writing up annual reports on fashion and the environment. The organization will also team up with London Fashion Week to launch sustainable awareness events that\u2019ll take place at the same time as LFW.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Charles-Etoroma-on-Unsplash.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"533\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Charles-Etoroma-on-Unsplash.jpg\" alt=\"sustainable shopping\" class=\"wp-image-35250\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Charles-Etoroma-on-Unsplash.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/09\/Photo-by-Charles-Etoroma-on-Unsplash-300x225.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Photo by Charles Etoroma \/ Unsplash<\/figcaption><\/figure>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/10\/08\/sustainability-and-eco-friendly-fashion-weeks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Sustainability and Eco-Friendly Design in Fashion Weeks<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slow Shopping<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fast fashion may still be dominating the market, but the slow shopping revolution is now starting to bear fruit. Slow shopping is one aspect of sustainability, but like body positivity, it has grown into a movement of its own. Proponents of slow shopping urge people to buy what you need and to be mindful of your purchases. Quality over quantity is the name of the game, as practitioners encourage others to buy clothes that will last. <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Modest Clothing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lots of people prefer to dress conservatively, whether it\u2019s for religious or personal reasons. The modest fashion industry is now a multi-billion dollar market supported by women who felt neglected by fashion\u2019s more daring experiments. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.vogue.co.uk\/article\/the-multibillion-dollar-modest-fashion-industry-thats-gone-global\" target=\"_blank\">French designer Haider Ackermann is at the helm of this movement.<\/a> With his garments dressing the likes of Tilda Swinton and Priyanka Chopra. If anything, modest fashion has opened up a new playground for designers and consumers to mix and match different styles, going back to fashion\u2019s true roots of experimentation and expression.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/raden-prasetya-EvjmSg1xurI-unsplash.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"473\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/raden-prasetya-EvjmSg1xurI-unsplash.jpg\" alt=\"modest fashion\" class=\"wp-image-37009\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/raden-prasetya-EvjmSg1xurI-unsplash.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/10\/raden-prasetya-EvjmSg1xurI-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Photo by Raden Prasetya \/ Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As consumers continue to shape the fashion industry, brands end up becoming more representative of the societies we live in. These changes allow us to celebrate the beauty of our differences without feeling like there\u2019s a certain gold standard that needs to be achieved.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.bykoket.com\/guilty-pleasures\/upholstery\/luscious-sofa.php?utm_source=LH_Blog_article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=luscious_sofa\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-luscious-sofa-750.jpg\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The last few years have sparked enormous change within the fashion world. Up until recently, it seemed like the fashion&#8230;<\/p>\n","protected":false},"author":1,"featured_media":36982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6933,25],"tags":[6619,1996,6618,6617,5281],"class_list":["post-36973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertaining","category-fashion","tag-eco-friendly-clothing","tag-fashion-brands","tag-sustainable-business","tag-sustainable-clothing-brands","tag-sustainable-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Consumers Are Changing the Fashion Industry for Better - Lh Mag<\/title>\n<meta name=\"description\" content=\"The fashion industry is listening to customer demands more and more as a way to stay 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