{"id":39149,"date":"2020-01-07T00:00:02","date_gmt":"2020-01-07T00:00:02","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=39149"},"modified":"2020-01-06T20:50:42","modified_gmt":"2020-01-06T20:50:42","slug":"beyonce-and-adidas-new-partnership","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/01\/07\/beyonce-and-adidas-new-partnership\/","title":{"rendered":"Beyonce and Adidas New Partnership"},"content":{"rendered":"\n\n\n<p>If you love Beyonce and Adidas then the launch of their new footwear and apparel collection focused on performance and lifestyle items is a must-see! The collection will combine fashion and storytelling through jumpsuits, cargo pants, hoodies, cycling shorts, accessories, and shoes. The color palette boasts vivid oranges and maroons with hints of cream. Dying to see? Not to worry, the collection will be available online and in stores on January 18!<\/p>\n\n\n\n<p>Both Beyonce and Adidas have revealed that this is a partnership of a lifetime. And it is probably the most notable partnership between a superstar and a sports brand, ever!<\/p>\n\n\n\n<p>Queen B also plans to work with Adidas to relaunch her athleisure brand, <a rel=\"noreferrer noopener\" href=\"https:\/\/shop.beyonce.com\/collections\/ivy-park\" target=\"_blank\">Ivy Park<\/a>, which she first introduced in 2016. Did you know Beyonce is the first black woman to be the sole owner of an athleisure brand?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/2.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"977\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/2.jpg\" alt=\"Beyonce and Adidas Campaign\" class=\"wp-image-39152\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/2.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/2-218x300.jpg 218w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Source: Photo by Melina Matsoukas \/ Courtesy Parkwood Entertainment<\/figcaption><\/figure>\n\n\n\n<p>In the past, Adidas partnered with celebrities like Kanye West and Pharell Williams. However, these partnerships mostly attracted men. And, for that reason, this new partnership with Beyonce emerged as a way for Adidas to attract more female customers. In this area, the athleisure brand has bigger rivals, like Puma &#8211; who launched, last year, a collection with the famous singer Rihanna.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.bykoket.com\/guilty-pleasures\/casegoods\/decadence-bookcase.php?utm_source=LH_Blog_Article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=decadence_bookcase\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-decadence-bookcase-750.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This shoe below is probably on the top of many people&#8217;s wishlist. With the classic three stripes typical of Adidas, and innovative lacing, mixed with neon orange shades, it is a great example of what we can expect of the Adidas x Ivy Park&#8217;s dynamic synergy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/news.adidas.com\/originals\/adidas-and-beyonc--announce-iconic-partnership\/s\/68dc185b-d36a-4833-983d-774ecb6decb3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"908\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/1.jpg\" alt=\"Sneakers by Beyonce and Addidas\" class=\"wp-image-39151\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/1.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/1-235x300.jpg 235w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Source: Photo by Melina Matsoukas \/ Courtesy Parkwood Entertainment<\/figcaption><\/figure>\n\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p style=\"text-align:center\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2018\/09\/24\/women-empowerment-songs-beyonce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Women Empowerment Songs: Inspired by Beyonce<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/3.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"710\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/3.jpg\" alt=\"Beyonce and Adidas Campaign\" class=\"wp-image-39153\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/3.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/3-150x150.jpg 150w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/3-300x300.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Source: Photo by Melina Matsoukas \/ Courtesy Parkwood Entertainment<\/figcaption><\/figure>\n\n\n\n\n\n<p><em>Words by Rita Archer<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you love Beyonce and Adidas then the launch of their new footwear and apparel collection focused on performance and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[6771,6773,6446,6772,768,6770,6769],"class_list":["post-39149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-adidas-ivy-park","tag-adidas-partnerships","tag-athleisure-trend","tag-athleisure-wear","tag-beyonce","tag-beyonce-ivy-park","tag-ivy-park"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyonce and Adidas New Partnership - Love Happens Mag<\/title>\n<meta name=\"description\" content=\"Coming on January 18, the new partnership between Beyonce and Adidas will focus on performance and lifestyle items. 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