{"id":39606,"date":"2020-01-19T00:00:23","date_gmt":"2020-01-19T00:00:23","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=39606"},"modified":"2020-04-07T17:00:12","modified_gmt":"2020-04-07T17:00:12","slug":"chinese-new-year-2020-best-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/01\/19\/chinese-new-year-2020-best-marketing-campaigns\/","title":{"rendered":"Chinese New Year 2020: Best Marketing Campaigns"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">The Chinese New Year is the most important holiday for Chinese around the world. It is also known as the Spring Festival, Lunar New Year, or Chunjie in Chinese. The first day of the New Year begins on the new moon that appears between January 21st and February 20th. In 2020 the Chinese New Year will be on Saturday, January 25th, initiating the Year of the Rat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This celebration is associated with several myths and customs. Usually, brands take advantage of this time of year to approach the Chinese Market through creative marketing tactics. Let&#8217;s take a look at the best marketing campaigns for 2020.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"><strong><em>Best Marketing Campaigns for Chinese New Year 2020<\/em><\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Prada<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prada made a documentary film capturing top Chinese model Chun Jun and her real family members recording their traditional reunion. The brand also launched a new collection introducing new ready-to-wear clothes, bags, footwear, and accessories, in tones of red. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prada Coming Home - #CNY Campaign\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/q2mCDFvGda4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Louis Vuitton<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Louis Vuitton has a whole Chinese New Year Collection that features plenty of house logos on bags, scarves, and more. In particular, the brand has launched a series of themed dials for its Tambour Horizon smartwatch. The 12 new dials play with the house&#8217;s iconic styles and symbols of the Chinese zodiac, (rat, ox, tiger, rabbit, dragon, snake&#8230;). These are displayed in front of a red monogram background. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.bykoket.com\/guilty-pleasures\/upholstery\/asia-chair.php?utm_source=LH_Blog_Article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=asia_chair\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-asia-chair-750.jpg\" alt=\"Chinese New Year 2020: Asia Chair\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Gucci<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the Lunar New Year 2020, Gucci created a capsule collection inspired by Disney&#8217;s most famous character, Mickey Mouse. The collection includes both women&#8217;s and men&#8217;s clothes, shoes, handbags, and other accessories that combine images of Mickey with Gucci style.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7D3c_ZqPwO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B7D3c_ZqPwO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B7D3c_ZqPwO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Photos with the True Original Mickey Mouse at Disneyland, wearing sporty pieces from the #DisneyXGucci collection, and a silver necklace crafted with an enameled pendant. @alessandro_michele #AlessandroMichele. #GucciJewelry \u00a9Disney Discover the collection through link in bio.<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Uma publica\u00e7\u00e3o partilhada por <a href=\"https:\/\/www.instagram.com\/gucci\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Gucci<\/a> (@gucci) a <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-01-08T13:30:47+00:00\">8 de Jan, 2020 \u00e0s 5:30 PST<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Fendi<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The luxury brand FENDI is also celebrating the CNW with a special capsule collection that features soft red leathers, accented by a joyful mix of multicolor studs. The collection includes well-known Baguette and Peekaboo bags.<br><\/p>\n\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><a rel=\"noreferrer noopener\" aria-label=\"15 Famous Fashion Designers you Need to Know (opens in a new tab)\" href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/12\/03\/15-famous-fashion-designers\/\" target=\"_blank\">15 Famous Fashion Designers You Need to Know<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Chloe<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The British Ilustrator Julie Verhoeven painted Chloe&#8217;s capsule collection for CNY in happy rainbow hues. Also, she painted a rat in various poses for the Chlo\u00e9 C Mini bag.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.chloe.com\/id\/mini-bag_cod45493714rs.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"947\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/45493714rs_22_f.jpg\" alt=\"Chloe bag for Chinese New Year Campaign \" class=\"wp-image-39624\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/45493714rs_22_f.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/01\/45493714rs_22_f-225x300.jpg 225w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption>Chlo\u00e9 C Mini bag <\/figcaption><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Burberry<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Burberry is starting the Chinese New Year 2020 with red vibes. In the Year of the Rat, the luxury brand&#8217;s campaign heralds &#8220;joy, health, and happiness&#8221;. The face of the campaign is the brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6sUO0RgW8q\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6sUO0RgW8q\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6sUO0RgW8q\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Introducing our Chinese New Year 2020 collection \u2013 a vibrant celebration in red \u2013 heralding joy, health and happiness for the Year of the Rat. Featuring refined tailoring and fresh iterations of our iconic sneaker, the Union, and Lola, our runway bag . #ZhouDongyu #BurberryChineseNewYear #BurberryGeneration<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Uma publica\u00e7\u00e3o partilhada por <a href=\"https:\/\/www.instagram.com\/burberry\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Burberry<\/a> (@burberry) a <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-12-30T10:00:28+00:00\">30 de Dez, 2019 \u00e0s 2:00 PST<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Moschino<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moschino&#8217;s Chinese New Year 2020 capsule collection, Michey Rat, was brought to life by the brand creative director Jeremy Scott and the fashion model and creative Mia Kong. The campaign features the model Kong and male model, Jun Kai QI. The scenario of the photoshoot\/film is all about traditional Chinese thematics, including elements such as mahjong, red envelopes, peach blossoms and lion dancers.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moschino Chinese New Year 2020 capsule collection feat. Mickey Rat!\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/feJYlKd9SN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Words by Rita Archer<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese New Year is the most important holiday for Chinese around the world. It is also known as the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6933,31],"tags":[6802,6804,6805,6803],"class_list":["post-39606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertaining","category-lifestyle","tag-chinese-new-year","tag-chinese-new-year-2020-animal","tag-chinese-year-2020","tag-lunar-new-year-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chinese New Year 2020: Best Marketing Campaigns - Love Happens Mag<\/title>\n<meta name=\"description\" content=\"Come discover the best marketing campaigns about the New Year Chinese 2020, from luxury brands, to inspire and delight you!\" \/>\n<meta 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