{"id":40444,"date":"2020-02-18T00:00:30","date_gmt":"2020-02-18T00:00:30","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=40444"},"modified":"2020-04-07T16:48:23","modified_gmt":"2020-04-07T16:48:23","slug":"luxury-brands-logos","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/02\/18\/luxury-brands-logos\/","title":{"rendered":"Why Are Luxury Brands Logos All Looking the Same?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">We are in an era of the digital world, and luxury brands seem to accompany this well. However, they leave behind their ornamented logotypes. All the luxury brands logos are looking the same: simple black letters without serif. Serif is a small line or stroke regularly attached at the end of a lager stroke in a letter, or symbol with a font. This homogeneity ends up being not original \u2013 there is less charism, authenticity, and creativity. They all look very similar and they are no longer quite so memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people have two goods that are equal, it\u2019s the social and corporate components that influence their purchase, right?<\/p>\n\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2019\/12\/03\/15-famous-fashion-designers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"15 Famous Fashion Designers You Need to Know (opens in a new tab)\">15 Famous Fashion Designers You Need to Know<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, this shift has more than just negative aspects. It also allows the luxury brands logos to be adjustable on different screens, or platforms, eliminating scalability problems. They become more versatile and easier to reproduce, on a bus or on a bag. And of course, the brands can reach a new segment that is essential \u2013 the generation Z. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_1190841007.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"474\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_1190841007.jpg\" alt=\"\" class=\"wp-image-40461\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_1190841007.jpg 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_1190841007-300x200.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><figcaption> Balmain fashion show in Paris 2019<br>Photo by Creative Lab on Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The first brand being criticized for making this step was C\u00e9line when Hedi Slimane changed the name of the 73-year-old label. Then, Burberry made equal changes to their logo, and the negative opinions continued. This quickly became a trend, and Balenciaga and Balmain also updated their logos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2012, as director of Yves Saint Laurent, Hedi Slimane also re-branded this luxury fashion house. He separated the ready-to-wear line from couture and called in just Saint Laurent. People who preferred luxury instead of the other option seemed to take it badly. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"960\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/1_b3bEizIaLmR4guJv5DwKjA.jpeg\" alt=\"Evolution of some luxury brands logos\" class=\"wp-image-40457\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/1_b3bEizIaLmR4guJv5DwKjA.jpeg 895w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/1_b3bEizIaLmR4guJv5DwKjA-280x300.jpeg 280w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2020\/02\/1_b3bEizIaLmR4guJv5DwKjA-768x824.jpeg 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rebranding a brand is never an easy task. Will people like the new image? Will people associate the new image to the brand? Nowadays, storytelling drives almost all successful brands, so they must know how to narrate the new image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing should always adapt to changing environments. Some brands change the logos, for example, just to respond to consumers, and others, just to send a message of introduction to a new visual identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Words by Rita Archer<\/em><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.bykoket.com\/guilty-pleasures\/lighting\/trinity-chandelier.php?utm_source=LH_Blog_article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=trinity_chandelier\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-trinity-chandelier-750.jpg\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We are in an era of the digital world, and luxury brands seem to accompany this well. However, they leave&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6933,31],"tags":[],"class_list":["post-40444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertaining","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Are Luxury Brands Logos All Looking the Same? - Love Happens Mag<\/title>\n<meta name=\"description\" content=\"All the luxury brands logos are looking the same: simple black letters without serif. 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