{"id":40787,"date":"2020-02-20T00:00:30","date_gmt":"2020-02-20T00:00:30","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=40787"},"modified":"2020-04-07T16:46:46","modified_gmt":"2020-04-07T16:46:46","slug":"the-wild-ingeniousness-of-alessandro-michele-and-the-gucci-of-2020","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/02\/20\/the-wild-ingeniousness-of-alessandro-michele-and-the-gucci-of-2020\/","title":{"rendered":"The Wild Ingeniousness of Alessandro Michele and the Gucci of 2020"},"content":{"rendered":"\n\n\n

On February 19, 2020, Gucci and it’s out-of-the-box creative director Alessandro Michele once again shook things up in the world of luxury fashion during the Gucci Fall Winter 2020 Women’s Fashion Show. And this is not the first shake up the almost 100-year-old brand made this year! From its new childish handwriting-style script temporary logo to the launch of GG Psychedelic Collection and the collection’s special showcase in Chicago at the GG Psychedelic Pin pop-up experience, Gucci and Alessandro Michele are surely keeping their brand front of mind.<\/p>\n\n\n\n

Read on for details on all the wild ingeniousness at play. You may love it, you may hate it. But either way, it is worthy of discussion which means a job well done. Assuming the sales follow of course, but we are guessing they do.<\/p>\n\n\n\n

The New Temporary Gucci 2020 Logo<\/strong><\/h2>\n\n\n\n
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Gucci caused its first stir of the year in January when it presented an updated logo on its Facebook page. The unusual font, which looks like a young child’s early attempts at cursive, came into play in sync with the brand’s Fall Winter 2020 Men’s Collection debut during Paris Design Week.<\/p>\n\n\n\n

The temporary new logo and branding campaign was designed to evoke children’s birthday parties. Other accompanying promotional materials featured the tagline ‘Rave like you are five’. And event invites were inspired by the embellished birthday party invitations the children of nobility sent to their friends (below).<\/p>\n\n\n\n

\nhttps:\/\/www.facebook.com\/GUCCI\/videos\/869176850206432\/?t=0\n<\/div><\/figure>\n\n\n\n

Gucci certainly took a risk with the new look and definitely created some controversy and noise. However, Alessandro Michele’s decision to tailor the brand’s logo to the new Fall Winter 2020 collection launches, which were heavily linked to childhood, was a creative branding play regardless of your opinion on it. And a move which we can imagine more taking on as brands adapt to the digital age.<\/p>\n\n\n\n\n\n

More to love: <\/em>Why Are Luxury Brands’ Logos All Looking the Same?<\/a><\/em><\/p>\n\n\n\n\n\n

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Gucci Fall Winter 2020 Women’s, Milan Fashion Week<\/strong><\/h2>\n\n\n\n

The Fashion Show<\/em><\/strong><\/h3>\n\n\n\n
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MILAN, ITALY – FEBRUARY 19: Models walk the runway during the Gucci fashion show as part of Milan Fashion Week Fall\/Winter 2020-2021 on February 19, 2020 in Milan, Italy. (Photo by Vittorio Zunino Celotto\/Getty Images)<\/figcaption><\/figure>\n\n\n\n

The backstage hustle and bustle of a fashion show are usually hidden from guests. But this was not the case at the Gucci Fall Winter 2020 Women’s Fashion Show during Milan Fashion Week. Alessandro Michele, in true form, flipped this the norm on its head. The magic of behind the scenes became a focal part of the show as the team of hairstylists and make-up artists, and other frantic staff members took to the stage in the center of a rotating carousel. Guests (and live streaming viewers around the world) watched as Michele himself made last-minute adjustments, and head stylist Paul Hanlon and global make-up artist Thomas de Kluyver along with their teams primped the models who then made their way to the encircling runway presentation simultaneously in full swing.<\/p>\n\n\n\n

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