{"id":46713,"date":"2020-08-11T20:11:15","date_gmt":"2020-08-11T20:11:15","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=46713"},"modified":"2020-08-11T20:11:18","modified_gmt":"2020-08-11T20:11:18","slug":"prada-x-sothebys-fall-winter-2020-campaign","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/08\/11\/prada-x-sothebys-fall-winter-2020-campaign\/","title":{"rendered":"Prada x Sotheby’s, Fall\/Winter 2020 Campaign"},"content":{"rendered":"\n\n\n

As we now know without certain, 2020 is a year of change. Personally and professionally, across all industries, COVID-19 has impacted each and every one of us. The fashion industry has been rocked and surely will never return to pre-COVID form. From digital runway shows to off-season launches, fashion brands have adapted to the current world in numerous innovative ways<\/a>. One such example is the recent collaboration between the Italian fashion label Prada and the auction house Sotheby’s. In lieu of a traditional advertising campaign, Prada decided to have an auction for their Fall\/Winter 2020 season.<\/p>\n\n\n\n

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Prada x Sotheby’s, “Tools of Memory”<\/em><\/strong><\/h2>\n\n\n\n
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Set to take place from October 2-15, 2020, Prada x Sotheby\u2019s \u201cTools of Memory\u201d will celebrate the importance of design across art and fashion through an online auction. In addition, “Tools of Memory” will honor, Miuccia Prada\u2019s unique position within the house of Prada. And how she redefined the world of fashion through design, art, architecture, and how we understand luxury today.<\/p>\n\n\n\n

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In collaboration with @Sothebys and benefiting @UNESCO, items from the Fall\/Winter 2020 men\u2019s and women\u2019s collections\u2014as well as unique ephemera from the actual show, artifacts reflective of the runway d\u00e9cor, and prints of backstage photos taken by @arnold_daniel, @gigihadid, @kevintachman, and more\u2014will be up for bid on #october2, 2020.\u2800 Discover a small number of items from the #auction for the first time via link in bio.\u2800 -\u2800 Details of further items will be released over the coming months, before the full auction catalogue is published online in time for the launch of the auction on #October2, 2020.\u2800 -\u2800 Campaign Creative director: @FerdinandoVerderi\u2800 -\u2800 #PradaToolsOfMemory\u2800 #PradaSothebys\u2800<\/a><\/p>

A post shared by Prada<\/a> (@prada) on