{"id":48207,"date":"2020-10-27T16:54:26","date_gmt":"2020-10-27T16:54:26","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=48207"},"modified":"2020-11-04T21:38:22","modified_gmt":"2020-11-04T21:38:22","slug":"balmain-returns-to-new-york-in-beautiful-madison-ave-boutique","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2020\/10\/27\/balmain-returns-to-new-york-in-beautiful-madison-ave-boutique\/","title":{"rendered":"Balmain Returns to New York in Beautiful Madison Ave. Boutique"},"content":{"rendered":"\n\n\n

Pierre Balmain opened his first American boutique in 1970. European brands were flocking to Madison Ave. and the street became what it is today. Five decades later Balmain returns to New York, to the same chic Upper East Side neighborhood, with its newest boutique. While historically the opening of such a gorgeous shop would result in events and a celebratory party. This opening fell in the midst of different times with COVID still running its course. But, nonetheless, this stunning new store, created by Balmain’s creative director Olivier Rousteing in collaboration with Lh favorite Studio AMV, did not open without due recognition. <\/p>\n\n\n\n

The uncertain future that we live in may be hindering some from moving onward, but not Olivier. And of course, this is no surprise since in the summer he showed us fashion has no barriers with the launch of his new collection on the Seine during Paris lockdown. The opening of Balmain New York has brought joy and reminds us to look to the future with hope. <\/p>\n\n\n\n

Read on to explore the beautiful boutique, a space where the brand’s Parisian heritage perfectly blends with New York’s unique style and flair! <\/p>\n\n\n\n\n\n

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\"gold<\/a><\/figure>\n\n\n\n
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Behind Balmain New York<\/strong><\/h2>\n\n\n\n

Introduced by a common friend long before working together, Studio AMV’s<\/a> first project was Olivier Rousteing’s Paris apartment. And thus began a great collaboration. First with the new Balmain Paris<\/a> location and then onto a new look for Balmain boutiques around the world. The concept: “transport Paris to all corners of the globe, inspired by the codes of a classic h\u00f4tel particulier<\/em> to help to make each Balmain visitor feel the atmosphere of Paris, wherever they may be in the world,” explains Anna Philippou of Studio AMV.<\/p>\n\n\n\n

\"balmain<\/figure>\n\n\n\n

But when it came time for the New York location, the prototype needed some adjustments. \u201cI love New York and I\u2019m fascinated by the city\u2019s one-of-a-kind style and flair,” explains Olivier Rousteing. “And that\u2019s why I knew that we couldn\u2019t simply cut-and-paste a Parisian d\u00e9cor into the Manhattan\u2019s modern environment. Instead, I worked with the AMV team to ensure that our new space reflected the true spirit of New York. Our aim was to create a space that was as open and impressive as a New York loft\u2014and as eye-catching as a New York gallery.\u201d<\/p>\n\n\n\n

\"balmain<\/a><\/figure>\n\n\n\n\n\n
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Design Affair with Studio AMV, An Exclusive Lh Interview<\/a><\/p>\n\n\n\n

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Inside Balmain New York<\/strong><\/h2>\n\n\n\n

When first arriving at Balmain New York one a distinctive all-black gallery space meets you. This “porch” like area will be constantly updated to feature special creations from Olivier’s favorite artists and\/or highlight the house’s latest campaigns, collaborations and collections.<\/p>\n\n\n\n

\"outside<\/a><\/figure>\n\n\n\n

Once inside, the space features a number of individual rooms. Each dedicated to showcasing one specific part of the Balmain universe, from bags to ready-to-wear. Those already familiar with the house\u2019s other flagships will quickly notice many changes. Overall, the selling area is more open, less intimate. Many quintessential Parisian touches\u2014golden ornaments, classic chandeliers, elegant molding\u2014have been replaced or updated to better reflect New York\u2019s boldly modern and urban spirit.<\/p>\n\n\n\n

\"balmain<\/a><\/figure>\n\n\n\n\n\n
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Balmain Paris: In Love With Balmain<\/a><\/p>\n\n\n\n

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Opening Exclusives<\/strong><\/h2>\n\n\n\n
\"limited<\/a><\/figure>\n\n\n\n

To celebrate the new Manhattan flagship, Olivier Rousteing and his accessories team have created two exclusive, limited-edition BBuzz bags<\/a>. The inspiration for the new designs comes from classic, mid-century graphics and colors of airmail envelopes of fifty years ago, in homage to when Pierre Balmain opened his first Madison Avenue boutique.<\/p>\n\n\n\n

\"BalmainxTrudon<\/a><\/figure>\n\n\n\n

In addition to the bag, Olivier Rousteing decided for this opening to create a new scent. A long time lover of the Ernesto scented candle from Paris’ Cire Trudon, Olivier, along with Maison Robertet nose Emilie Bouge, created a new Ernesto scent for the BalmainxTrudon candle. The candle, with a distinctly black-and-gold holder and packaging by Rousteing, is available at Balmain\u2019s SaintHonor\u00e9 and Madison Avenue flagships.<\/p>\n\n\n\n\n\n

Words by In\u00eas Vidal & Anna Beck Bimba<\/em><\/p>\n\n\n\n\n\n

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\n","protected":false},"excerpt":{"rendered":"

Pierre Balmain opened his first American boutique in 1970. 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