{"id":75898,"date":"2022-11-20T04:38:01","date_gmt":"2022-11-20T04:38:01","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=75898"},"modified":"2022-11-30T18:47:16","modified_gmt":"2022-11-30T18:47:16","slug":"hallyu-does-ancestry-lead-to-innovation","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2022\/11\/20\/hallyu-does-ancestry-lead-to-innovation\/","title":{"rendered":"Mad For Hallyu! &#8211; Does Ancestry Lead to Innovation?"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Hallyu translates to Korean wave. The term is used to portray pop culture hits from Korea that turn viral in the western world. Read on as we dive into Hallyu and how Korea uses its ancestry for innovation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"430\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-4-1.png\" alt=\"hallyu\" class=\"wp-image-75932\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-4-1.png 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-4-1-300x182.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><figcaption class=\"wp-element-caption\">@Cait Ellis on Unsplash.com<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-new-born-country\"><em><strong>A New Born Country<\/strong><\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Korea rebuilt itself between the 1950s and 2000s after surviving Japanese colonial rule (1910-45) and the Cold War that led to the Korean War (1950-53), which has no official peace treaty to this day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propaganda ruled Korean culture during their time as a colony. Where the US had a bigger influence in the military, and the Japanese banned American movies and other entertainment on the brink of the Second World War.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afterward, during their military dictatorship regimes, South Koreans continued to be fed propaganda broadcasted through the media. This closed political landscape contrasted with the free economy behind the country\u2019s production superpower, coming from big brands such as Samsung, Hyundai, and LG.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-by-koket-750.jpg\" alt=\"kk by koket collection\" width=\"500\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>The Culture<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before the war, Korea\u2019s values were built on Neo-Confucianist ideals. They revolved around a very structured and hierarchical society. Where a close relationship was promoted within families, with high respect for their ancestors. And men and women were differentiated in status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This took effect in clothing, where women would headwear (<em>sseugaechima<\/em>), and have knives (paedo) attached to their traditional dress (hanbok). This facilitated committing suicide in response to common gossip against women that would dishonor their families. Drastic measures such as this seem dystopian at best, but show us the weight Korean society put on the idea of honor. A concept built upon conservative values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the war, the Korean people needed to let go and unwind after so much control and destruction. This idea of escapism was the light behind Hallyu, where entertainment played a big role. From the latest technology to the most impressive story-driven movies and television series.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Today<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From the 90s onwards, Korean entertainment crossed borders. K-Pop went international, as did their <em>idols<\/em>, from Wonder Girls to Gangnam Style\u2019s Psy and the most recent hit BTS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Idols,<\/em> in turn, have to obey a strict routine, performing at their best both musically, as well as personally. Being a role model is a full-time job for K-Pop entertainers, whose job is to honor South Korean values and heritage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"430\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-3-1.png\" alt=\"BTS\" class=\"wp-image-75930\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-3-1.png 710w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/FEATURE-IMAGE-3-1-300x182.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><figcaption class=\"wp-element-caption\">BTS by @Uy\u00ean Nochu on Flickr<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As screens go, they went big with <em>Parasite <\/em>and small with <em>Squid Games<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both recently awarded K-Drama examples turned to the dichotomy of Korean culture in their storylines. A hierarchical society seems unrealistic, but that has true value in actual day-to-day events in the country. The play between old power dynamics and the current influential landscape. The same goes for their comic strips, <em>manhwa<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logomania and bold colors are the uniform of K-Fashion. As well as a risky take on traditional gowns, with Adidas, through the hand of Ji Won Choi, having their own say on the hanbok. Plus, the countless K-Beauty brands that have gone viral, the facials, the techy LED masks, and the supposed <a href=\"https:\/\/www.lovehappensmag.com\/blog\/2022\/05\/02\/is-the-10-step-korean-skincare-routine-worth-the-hype\/\" target=\"_blank\" rel=\"noreferrer noopener\">10-step skincare routine<\/a>. All for the purity of the clearest perfect unwrinkled skin defined by ancestral beauty standards.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2047\" height=\"2560\" data-id=\"75929\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-scaled.jpg\" alt=\"hanbok\" class=\"wp-image-75929\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-scaled.jpg 2047w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-240x300.jpg 240w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-819x1024.jpg 819w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-768x960.jpg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-1228x1536.jpg 1228w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/jet-dela-cruz-edited-1-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2047px) 100vw, 2047px\" \/><figcaption class=\"wp-element-caption\">@jetdelacruz on Unsplash.com<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"75927\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-1024x768.jpeg\" alt=\"hallyu\" class=\"wp-image-75927\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-1024x768.jpeg 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-300x225.jpeg 300w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-768x576.jpeg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-1536x1152.jpeg 1536w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-2048x1536.jpeg 2048w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2022\/11\/543258-600x450.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">@Ji Won Choi for Adidas<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It seems like a cautionary tale gone viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Hallyu successful because it uses its conservative ideals as a basis for innovation? Or is Hallyu a coping mechanism people use to leave an actual dystopia based on old beliefs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe ancestry does not lead to innovation. Maybe innovation masks what once was, in a shinier, more fun way, which helps us to fight our demons with more color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What wave do you ride for your escapism?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Words by <a href=\"https:\/\/www.instagram.com\/madforyou_lhm\/\">@madforyou_lhm<\/a><\/em><br><em>Feature Image: Korean band 2ne1, Photo by Republic of Korea via Flickr<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"has-text-align-center has-vivid-purple-color has-text-color wp-block-heading\"><strong><em>More to Love!<\/em><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2022\/09\/21\/star-gazing-zodiac-living\/\">Star Gazing &amp; Zodiac Living<\/a><br><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2022\/11\/01\/why-are-pearls-so-special\/\">A Timeless Affair with Pearls<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Hallyu translates to Korean wave. The term is used to portray pop culture hits from Korea that turn viral in&#8230;<\/p>\n","protected":false},"author":1229,"featured_media":76552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6933,31,7913],"tags":[7901,7900],"class_list":["post-75898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertaining","category-lifestyle","category-mad-for-you","tag-hallyu","tag-korean"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hallyu! - The Korean Wave Explained - Love Happens Magazine<\/title>\n<meta name=\"description\" content=\"Hallyu! The Korean wave which is sweeping the western world. Read on to understand how ancestry leads to top notch innovation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovehappensmag.com\/blog\/2022\/11\/20\/hallyu-does-ancestry-lead-to-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mad For Hallyu! &#8211; Does Ancestry Lead to Innovation?\" \/>\n<meta property=\"og:description\" content=\"Hallyu! The Korean wave which is sweeping the western world. 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