{"id":82177,"date":"2023-03-21T16:18:41","date_gmt":"2023-03-21T16:18:41","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=82177"},"modified":"2023-03-21T16:18:44","modified_gmt":"2023-03-21T16:18:44","slug":"discover-luah-fine-lifeproof-jewelry","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2023\/03\/21\/discover-luah-fine-lifeproof-jewelry\/","title":{"rendered":"Discover LUAH, Fine Lifeproof Jewelry"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What if you could skip the complex care instructions, the long list of don\u2019ts, the always-putting-it-on-and-taking-it-off that comes with wearing fine jewelry?&nbsp;Meet Hong Kong\u2019s newest jewelry company LUAH.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LUAH crafts Lifeproof jewelry designed specifically for people on the go, because fine jewelry should go everywhere you do. Go swimming, enjoy a sweaty gym-sesh, or tear up the dance floor\u2014all without clutching your pearls. At <em>Lh<\/em> we say, yes, please!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-introducing-jewelry-without-limits\"><strong>Introducing Jewelry Without Limits<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LUAH\u2019s story starts with a common problem. Like so many others, the founders of LUAH were tired of jewelry that couldn\u2019t keep up with their active lifestyles. Their favorites got lost or damaged from constantly taking jewelry on and off. Regular wear resulted in tarnishing and fading. Cheap pieces didn\u2019t last, and fine jewelry was either too fragile or valuable to risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so the idea behind LUAH was born\u2014Lifeproof jewelry that you never had to take off.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Why does fashion jewelry quickly tarnish and damage your skin when exposed to daily life? The answer is simple. Most everyday jewelry consists of a base metal\u2014brass, copper, or silver. Which is then electroplated with a microscope layer of gold. Even Vermeil jewelry contains just a 2.5 micron layer of gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, using such little gold creates jewelry that tarnishes and discolors when exposed to moisture, lotion, and makeup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, electroplating isn\u2019t great for the planet. The process involves an exhaustive chemical bath of liquids like acid cleaners, alkaline cleaners, solvents, and abrasives.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Solution&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chemically plated jewelry that quickly degrades after a few years didn\u2019t deliver LUAH\u2019s promise of sustainable jewelry that could withstand the demands of every lifestyle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So LUAH throughout the playbook. They spent 16 months in product development. Talking to over 30 jewelry manufacturers from 5 countries. Until finally they found their solution.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" data-id=\"82237\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-761x1024.jpg\" alt=\"\" class=\"wp-image-82237\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-761x1024.jpg 761w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-223x300.jpg 223w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-768x1033.jpg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-1142x1536.jpg 1142w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-1522x2048.jpg 1522w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_04-scaled.jpg 1903w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"82238\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-683x1024.jpg\" alt=\"\" class=\"wp-image-82238\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-683x1024.jpg 683w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-200x300.jpg 200w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-768x1152.jpg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-1024x1536.jpg 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-1365x2048.jpg 1365w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_03-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"82236\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-683x1024.jpg\" alt=\"\" class=\"wp-image-82236\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-683x1024.jpg 683w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-200x300.jpg 200w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-768x1152.jpg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-1024x1536.jpg 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-1366x2048.jpg 1366w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/LUAH_Marketing_05-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Taking inspiration and technology from the luxury watch industry, LUAH combines the highest quality medical-grade metals with advanced vaporized plating technology to deliver hypoallergenic, fade resistant, waterproof and sweatproof jewelry you never have to take off.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only does their plating make every piece more durable, it also doesn\u2019t require environmentally harmful chemical baths, creating less material waste and fewer secondary pollutants.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.bykoket.com\/guilty-pleasures\/casegoods\/reve3-mirror.php?utm_source=LH_Blog_article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=reveIII_mirror\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-reve3-mirror-750.jpg\" alt=\"reve mirror brass and silver round layered mirror wall art\" width=\"500\"\/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>March\u2019s Featured Collection&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This March, LUAH is highlighting its signature gemstone collection. Focused on timeless designs and built for flexible stacking options, LUAH\u2019s gemstone designs are perfect for a diverse compliment of outfits and looks. LUAH maintains a Made Not Mined outlook on gemstones, firmly believing that traceability is key in validating the authenticity of their materials and understanding the environmental and social impact of their pieces. For their signature collection, LUAH is exclusively featuring lab-grown AAA white &amp; blue sapphires and Preciosa crystals sourced from the Czech Republic.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Amara Blue Sapphire Pendant | <a href=\"https:\/\/luahjewelry.com\/collections\/gemstones\/products\/amara-blue-sapphire-pendant?variant=42461992845450\" target=\"_blank\" rel=\"noreferrer noopener\">SHOP<\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited.png\" alt=\"Amara Blue Sapphire Pendant by LUAH\" class=\"wp-image-82227\" width=\"710\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited.png 1280w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited-300x300.png 300w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited-1024x1024.png 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited-150x150.png 150w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-edited-768x768.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Iris Crystal Hoops | <a href=\"https:\/\/luahjewelry.com\/collections\/gemstones\/products\/copy-of-iris-blue-sapphire-huggies\" target=\"_blank\" rel=\"noreferrer noopener\">SHOP<\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited.png\" alt=\"Iris Crystal Hoops by LUAH\" class=\"wp-image-82228\" width=\"710\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited.png 1280w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited-300x300.png 300w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited-1024x1024.png 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited-150x150.png 150w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-edited-768x768.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rhea Sapphire Bars | <a href=\"https:\/\/luahjewelry.com\/collections\/gemstones\/products\/copy-of-rhea-crystal-bars\">SHOP<\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited.png\" alt=\"Rhea Sapphire Bars by LUAH\" class=\"wp-image-82230\" width=\"710\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited.png 1280w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited-300x300.png 300w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited-1024x1024.png 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited-150x150.png 150w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-edited-768x768.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"has-text-align-center has-vivid-purple-color has-text-color wp-block-heading\"><strong><em>More to Love!<\/em><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.lovehappensmag.com\/blog\/2023\/02\/07\/2023-jewelry-trends-that-promise-to-rock\/\" target=\"_blank\" rel=\"noreferrer noopener\">2023 Jewelry Trends That Promise to Rock<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>What if you could skip the complex care instructions, the long list of don\u2019ts, the always-putting-it-on-and-taking-it-off that comes with wearing&#8230;<\/p>\n","protected":false},"author":4,"featured_media":82235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6929,25],"tags":[7026,3042,8148],"class_list":["post-82177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-fashion","tag-fine-jewelry","tag-jewelry-brands","tag-lifeproof-jewelry"],"yoast_head":"<!-- This site is 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