{"id":93420,"date":"2023-12-01T02:06:54","date_gmt":"2023-12-01T02:06:54","guid":{"rendered":"https:\/\/www.lovehappensmag.com\/blog\/?p=93420"},"modified":"2023-12-01T02:06:57","modified_gmt":"2023-12-01T02:06:57","slug":"inspired-by-craft-with-sofiya-deva-the-postcard-edit","status":"publish","type":"post","link":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/","title":{"rendered":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Join us for a peek inside the empowering and inspiring world of Sofiya Deva, founder &amp; CEO of The Postcard Edit. As &#8220;the first e-commerce marketplace featuring exclusively designers of color, women and voices from ethnic dispora&#8221;, The Postcard Edit started simply with Sofiya Deva&#8217;s love for travel and fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up in a combination of India, New York, and Dallas, Sofiya has always felt like a global citizen. She worked as a yoga teacher, magazine editor, creative director and marketing exec before following her dream of &#8220;creating a smaller, stranger world.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While traveling through Asia, Sofiya met designers who were creating using time trusted traditions with fresh eyes. Captivated with the originality she found, Sofiya began collecting pieces as memories of places she&#8217;d loved. And thus the The Postcard Edit was born as a discovery platform for underrepresented designers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on and be inspired by Sofiya Deva and The Postcard Edit in this edition of the <a href=\"https:\/\/www.lovehappensmag.com\/blog\/tag\/empowered-women-empower\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lh Empowered Women Empower<\/a> series.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-empowered-by-sofiya-deva-founder-of-the-postcard-edit\"><strong><em>Be Empowered by<\/em> Sofiya Deva, <em>Founder of<\/em> The Postcard Edit<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Love Happens: As our name and the tagline of our publisher, <a href=\"https:\/\/www.bykoket.com\/?utm_source=lovehappensmag.com&amp;utm_medium=article&amp;utm_campaign=empowered_women_empower\" target=\"_blank\" rel=\"noreferrer noopener\">KOKET<\/a>, denotes, at <em>Love Happens<\/em>, we are firm believers that you cannot achieve any level of success without love. When did your love affair with artisan crafts begin? How did it make you feel?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya Deva:<\/strong> I adore this question. It reminds me of the Chagal quote, \u201cIf I create from the heart, nearly everything works; if from the head, almost nothing.\u201d Love feeds and breeds creativity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My love affair with artisan crafts began when I was a burnt-out marketing exec, seeking a deeper connection with beauty and heritage. Artisan crafts became a doorway back to my roots in India, back to a more mindful mode of being, and the start of my journey into social entrepreneurship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first, it was just a sense of wonder and awe. The generational knowledge, the fine nuances, the connection between maker and materials. It all spoke to me and resonated at a very deep level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Later, I came to understand and appreciate what a powerful lever the craft sector is for an inclusive economy\u2014it\u2019s the second biggest employer after agriculture for women and rural populations\u2014and a treasure trove of sustainable know-how when it comes to production. But the initial draw was just to the magic of making something by hand and the connection that act forged across time and place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1303\" height=\"1953\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3.jpg\" alt=\"\" class=\"wp-image-93427\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3.jpg 1303w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3-200x300.jpg 200w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3-683x1024.jpg 683w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3-768x1151.jpg 768w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-3-1025x1536.jpg 1025w\" sizes=\"auto, (max-width: 1303px) 100vw, 1303px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lh-who-or-what-empowers-you\"><strong>Lh: Who or what empowers you?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> I feel empowered when I feel seen. What do I mean by that? So often, I\u2019m afraid of being judged, I end up hiding. But when someone can really hold space for all of me and be curious about what\u2019s unfolding, I feel a tremendous sense of gratitude and freedom. To be seen is also to be received, to be accepted, and to be celebrated for one\u2019s differences and idiosyncrasies. I try to remember how powerful that is and offer the same gift to others.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lh-what-is-an-important-lesson-you-ve-learned-in-creating-the-postcard-edit\"><strong>Lh: What is an important lesson you\u2019ve learned in creating The Postcard Edit?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> It\u2019s been a good teacher to me in terms of timing and patience. Everything has come together rather organically, and I\u2019m invested in the project but also comfortable with the knowledge that when the time is right, it will grow. My job is simply to nurture it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.bykoket.com\/guilty-pleasures\/casegoods\/goddess-mirror.php?utm_source=LH_Blog_article&amp;utm_medium=banner&amp;utm_campaign=Banner_Article&amp;utm_content=godess_mirror\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/ext-campaign\/article\/kk-goddess-mirror-750.jpg\" alt=\"goddess mirror koket luxury home decor high end handcrafted made in portugal unique mirrors\" style=\"width:500px\"\/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lh-how-has-your-upbringing-impacted-the-work-you-do\"><strong>Lh: How has your upbringing impacted the work you do?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> Being born in India, then moving to the States when I was five years old, and traveling extensively as a teenager and adult has really given me a sense that the world is far more connected than we realize. I feel as at home in Jaipur as I do in Dallas, and while that can be disorienting at times, it also feels like such a boon. I experience myself as a global citizen and want to take a stand for the richness of fusion and cross-pollination between cultures in a way that\u2019s equitable, respectful, and inspired.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lh-what-does-the-term-artisan-mean-to-you-and-how-do-you-put-it-into-practice\"><strong>Lh: What does the term \u201cartisan\u201d mean to you, and how do you put it into practice?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> When I hear artisan, I really think of a multi-generational handicraft worker. It\u2019s not just about mastering a technique; it\u2019s about being the guardian of an oral tradition and way of life. I put it into practice in my company through an active ethos of stewardship. How can we honor what\u2019s come before us, translate it in ways that are relevant to us, and maintain a sense of continuity and communal fabric?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit.jpg\" alt=\"\" class=\"wp-image-93423\" srcset=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit.jpg 1024w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-300x240.jpg 300w, https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/the-postcard-edit-768x614.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lh-how-do-you-empower-other-women\"><strong>Lh: How do you empower other women?\u00a0<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> I empower other women by refusing to compete with them to fit into a broken system. By fostering a sense of solidarity and creating new networks of power, mutual support, and fresh thinking, we can transcend zero-sum games and generate more abundance for all.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lh: What would you like to see change in the world of e-commerce?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sofiya:<\/strong> I\u2019m very curious about how we can build robust communities based on shared values and experiences in e-commerce. Right now, there\u2019s a lot of emphasis on convenience and optimization. Advertisers are trying to snare attention, and consumers vacillate between feeling tempted to make impulse purchases and being inundated by too much noise. But real longevity requires trust, dependability, and a certain care of curation. I\u2019d love consumers and brands to share a commitment to that because it takes all of us to create a cultural shift.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lh: Do you have any mottos or favorite quotes you like to live by?<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Love tells me I am everything. Wisdom tells me I am nothing. Between the two, my life flows.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lh: What\u2019s next for Sofiya Deva?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A premium accessory brand for babies is on the horizon :). And, I\u2019m also hoping to expand The Postcard Edit to include more designers and more cities! You can sign up for the waitlist on <a href=\"http:\/\/www.thepostcardedit.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.thepostcardedit.com<\/a> to follow along and join the global sisterhood of style. XO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>All Images Courtesy of The Postcard Edit<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-to-love\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-purple-color\"><strong><em>More to Love!<\/em><\/strong><\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for a peek inside the empowering and inspiring world of Sofiya Deva, founder &amp; CEO of The Postcard&#8230;<\/p>\n","protected":false},"author":4,"featured_media":93425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6929,6937,40],"tags":[7744,8290,7209,1812,2466,2817,8521,6010],"class_list":["post-93420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-interviews-profiles","category-women-empowerment","tag-artisan-products","tag-empowered","tag-empowered-women-empower","tag-empowering-women-entrepreneurs","tag-handmade","tag-india","tag-jewelry-art","tag-women-empowerment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inspired by Craft with Sofiya Deva &#038; The Postcard Edit | LHM<\/title>\n<meta name=\"description\" content=\"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit\" \/>\n<meta property=\"og:description\" content=\"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/\" \/>\n<meta property=\"og:site_name\" content=\"Love Happens Mag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lovehappensmag\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T02:06:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T02:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Beck Bimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Beck Bimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/\"},\"author\":{\"name\":\"Anna Beck Bimba\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#\\\/schema\\\/person\\\/842115a547f319f837d82b59a14f0ea2\"},\"headline\":\"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit\",\"datePublished\":\"2023-12-01T02:06:54+00:00\",\"dateModified\":\"2023-12-01T02:06:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/\"},\"wordCount\":1027,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Sofiya-Deva-The-Postcard-Edit.jpg\",\"keywords\":[\"artisan products\",\"empowered\",\"empowered women empower\",\"Empowering Women Entrepreneurs\",\"handmade\",\"India\",\"jewelry art\",\"women empowerment\"],\"articleSection\":[\"Accessories\",\"Interviews &amp; Profiles\",\"Women\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/\",\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/\",\"name\":\"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit | LHM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Sofiya-Deva-The-Postcard-Edit.jpg\",\"datePublished\":\"2023-12-01T02:06:54+00:00\",\"dateModified\":\"2023-12-01T02:06:57+00:00\",\"description\":\"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Sofiya-Deva-The-Postcard-Edit.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Sofiya-Deva-The-Postcard-Edit.jpg\",\"width\":1140,\"height\":660,\"caption\":\"sofiya deva the postcard edit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/2023\\\/12\\\/01\\\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/\",\"name\":\"Love Happens Mag\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#organization\",\"name\":\"Love Happens Mag\",\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logo-lh-04.png\",\"contentUrl\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logo-lh-04.png\",\"width\":4463,\"height\":1440,\"caption\":\"Love Happens Mag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lovehappensmag\",\"https:\\\/\\\/www.instagram.com\\\/lovehappensmag\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/#\\\/schema\\\/person\\\/842115a547f319f837d82b59a14f0ea2\",\"name\":\"Anna Beck Bimba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g\",\"caption\":\"Anna Beck Bimba\"},\"url\":\"https:\\\/\\\/www.lovehappensmag.com\\\/blog\\\/author\\\/anna-bimba\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit | LHM","description":"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/","og_locale":"en_US","og_type":"article","og_title":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit","og_description":"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.","og_url":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/","og_site_name":"Love Happens Mag","article_publisher":"https:\/\/www.facebook.com\/lovehappensmag","article_published_time":"2023-12-01T02:06:54+00:00","article_modified_time":"2023-12-01T02:06:57+00:00","og_image":[{"width":1140,"height":660,"url":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg","type":"image\/jpeg"}],"author":"Anna Beck Bimba","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Beck Bimba","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#article","isPartOf":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/"},"author":{"name":"Anna Beck Bimba","@id":"https:\/\/www.lovehappensmag.com\/blog\/#\/schema\/person\/842115a547f319f837d82b59a14f0ea2"},"headline":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit","datePublished":"2023-12-01T02:06:54+00:00","dateModified":"2023-12-01T02:06:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/"},"wordCount":1027,"publisher":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg","keywords":["artisan products","empowered","empowered women empower","Empowering Women Entrepreneurs","handmade","India","jewelry art","women empowerment"],"articleSection":["Accessories","Interviews &amp; Profiles","Women"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/","url":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/","name":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit | LHM","isPartOf":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#primaryimage"},"image":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg","datePublished":"2023-12-01T02:06:54+00:00","dateModified":"2023-12-01T02:06:57+00:00","description":"Join us for a peek inside the empowering world of Sofiya Deva, founder of The Postcard Edit, the marketplace for underrepresented designers.","breadcrumb":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#primaryimage","url":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg","contentUrl":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2023\/11\/Sofiya-Deva-The-Postcard-Edit.jpg","width":1140,"height":660,"caption":"sofiya deva the postcard edit"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lovehappensmag.com\/blog\/2023\/12\/01\/inspired-by-craft-with-sofiya-deva-the-postcard-edit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lovehappensmag.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Inspired by Craft with Sofiya Deva &#038; The Postcard Edit"}]},{"@type":"WebSite","@id":"https:\/\/www.lovehappensmag.com\/blog\/#website","url":"https:\/\/www.lovehappensmag.com\/blog\/","name":"Love Happens Mag","description":"","publisher":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lovehappensmag.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lovehappensmag.com\/blog\/#organization","name":"Love Happens Mag","url":"https:\/\/www.lovehappensmag.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lovehappensmag.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/01\/logo-lh-04.png","contentUrl":"https:\/\/www.lovehappensmag.com\/blog\/wp-content\/uploads\/2019\/01\/logo-lh-04.png","width":4463,"height":1440,"caption":"Love Happens Mag"},"image":{"@id":"https:\/\/www.lovehappensmag.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lovehappensmag","https:\/\/www.instagram.com\/lovehappensmag\/"]},{"@type":"Person","@id":"https:\/\/www.lovehappensmag.com\/blog\/#\/schema\/person\/842115a547f319f837d82b59a14f0ea2","name":"Anna Beck Bimba","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3c668e5358a0f165b6df7b90a415f76ef34b52a190543ed045b99b8374f0ea6?s=96&d=mm&r=g","caption":"Anna Beck Bimba"},"url":"https:\/\/www.lovehappensmag.com\/blog\/author\/anna-bimba\/"}]}},"modified_by":"Anna Beck Bimba","_links":{"self":[{"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/posts\/93420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/comments?post=93420"}],"version-history":[{"count":7,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/posts\/93420\/revisions"}],"predecessor-version":[{"id":93436,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/posts\/93420\/revisions\/93436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/media\/93425"}],"wp:attachment":[{"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/media?parent=93420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/categories?post=93420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lovehappensmag.com\/blog\/wp-json\/wp\/v2\/tags?post=93420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}