DON'T MISS A THING

Gucci as a brand and artistic influencer has always found ways to creatively campaign. Art walls worldwide, have become a major attraction in cities. A massive-scale piece of artwork, shared for everyone in the city to experience. The Italian Fashion House takes advantage of this methodology with large city walls as their canvas for campaigns. Gucci art walls showcase the brand’s newest collection, as well as portray a deeper meaning. Using their brand to create an even stronger message.

Gucci Art Walls Go Global

Gucci’s most recent Fall-Winter Campaign is under the direction of Alessandro Michele, renowned creative director. This edition of the Gucci art walls campaign is called GucciPrêtÀPorter, and has been unveiled in New York City’s SoHo neighborhood, in Mexico City’s Avenida de Michoacán, in Milan’s Largo la Foppa, in the Condesa area, in Shanghai’s Fengsheng Li, Jingan district, in Hong Kong’s D’Aguilar Street, Lan Kwai Fong, and in Taipei’s Yongkang Street.

The inspiration for this season’s campaign, GucciPrêtÀPorter, features a story that compasses four decades. Women from the 50s, 60s, 70s, and 80s are wearing different daring, statement pieces. The black and white images replicate ads from these time periods. This adds authenticity to the artwork. The determined expressions on the women’s faces and their strong stances scream fearless and confident.

Behind the Scenes: The Gucci Story

Female Empowerment

The clothing is typical of Gucci standard, bold and show-stopping. The women wear clothing applicable for both men and women, expressing a strong message of the rise in female occupation during these decades. Although these are “vintage” decades, the fight for female empowerment and equal rights is still on the rise, making an even greater impact with these murals. Through its campaign and art walls, Gucci sends not only a campaign but a message of female empowerment and strength on these fast-paced, crowded city streets, for lots of people to see.

Words by Samantha Baird