Baguette: The story of a cult object
Baguette: The story of a cult object
Some people say that everything has a story. Even the most peculiar things have a background or a small detail that make it a personal object, a mark into people’s lives and also a passport to old memories. How many times have we seen something that makes us stop for an endless minute, remembering the marvelous narrative around that moment? Behind our stories, brands also have theirs. And Fendi is no exception. Moreover, this journey through their astonishing rectangular product must be made.
The first page of Fendi’s book starts some years ago, in 1997. This was the year when French, and everyone else, began to take under their arms baguettes that weren’t eatable. Like a flash, these baguettes started to magnetize women. The love was spreading through their closets and everyone wanted a model. Chic and elegant, baguette is remarkable for its glories and desires trig around the world. The book is all about its growth, measured in rich textiles, limited editions and lush details. More than 700 models are explored and enriched with words of Achille Bonito Oliva, Paola Antonelli, Sarah Jessica Parker and Banana Yoshimoto. Silvia Venturini Fendi is the editor of this prestigious history and the bravery behind craftsmanship, artisan-ship and design details.
Exquisite patterns, new arrivals, deluxe materials and precious stones multiplied the Baguettemania. 250 pages are not enough to tell all the details of the last 15 years, but each page is a remarkable story climax. Prestigious designers have used their talent to beautify a baguette, adorned by magnificent customization, polish and embroidery. From the exotic Savanna to the power of nowadays women, every bag is inspirational.
The boom of this Fendi trend product was personified in a “Sex and the City” episode, when a thief was robbing Carrie Bradshaw. The phrase that she shouted at him will always me remember: “This is not a bag. This is a baguette!” For many, these luxury bags are also pieces of art. The enhancement around its outlines captivates its consumers and there’s no limit of baguettes to buy. Passion is endless and baguettes’ desire too. The book is the materialization of this sentimental journey that accelerates the heartbeat.
