The Man Behind the Brand: Oscar de la Renta

oscar de la renta balmain runway 1999

One of the brightest lights of fashion design turned off at the age of 82 when fashion designer Oscar de la Renta decided to shut down his life support after fighting against cancer for ten years. He left behind a creative and extraordinary legacy, making the end of his life a new beginning for the Oscar de La Renta brand.

Coming from a middle-class family in the Dominican Republic, Oscar moved to Madrid at the early age of 19, wishing to be a painter. In order to make extra money, he started doing some work as a fashion designer.

In 1965, De la Renta took over Arden, the company he was working for at the time, and this opened the door to start his own brand.

Oscar de la Renta dressed every important woman within his six decades as a fashion designer. From Hilary Clinton to Sarah Jessica Parker, La Renta had every dress any girl wanted. The unique tone of red from his dresses came to be known as “De la Renta red”.

Being known as a real social person in the ’80s and ’90s, La Renta leaves whoever met him with his smile and the aura of an extremely patient, correct, and polite man.

De la Renta will always be remembered as the man who knew what women wanted and desired. An old fashion gentleman who lived to dress women and make them feel amazing.

“My role as a designer is to a make a woman feel her very best” – Oscar de La Renta

Feature Image: Oscar de La Renta, Stella Tenant and Esther Canadas walk the runway during the Balmain Haute Couture Fall/winter 1999 – 2000 Fashion show on July 08, 1999 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)