Being a Luxury Lifestyle Brand: A Look at the Lure, Power, and Keys to Success
Being a Luxury Lifestyle Brand: A Look at the Lure, Power, and Keys to Success
If you think you should be a “ lifestyle brand ”, you’re absolutely right! The concept of engaging your customer’s lifestyle as a means to sell your products and services is more important than ever in today’s heavily saturated and rapidly changing market.
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But what exactly does this mean, and how can you capitalize on the lifestyle potential of your brand without di