The Power of Visual Storytelling Photography by Marco Joe Fazio

visual storytelling photography by marco joe fazio - sketch and real photograph of a beautiful woman holding yellow cotton candy on a stick for Cotton Candy and the Lightness of Being campaign for Chiara Martinelli jewellery designer

We have all heard the idiom “a picture is worth a thousand words” referring to the notion that a complex idea can be conveyed with a single picture, possibly even more effectively than a description. Well in the world of photography this concept is known as visual storytelling. This and other photography facts describe how photography has developed over the years. And if you haven’t heard of Marco Joe Fazio already, he is a master of this art form!


The Power of Visual Storytelling Photography by Marco Joe Fazio


sugar being poured on blackberries, visual storytelling photography by marco joe fazio
Source: Marco Joe Fazio

In marrying mesmerizing architecture, natural environment, and fashion pieces each photograph and campaign created by Marco and his team, whether for commercial, fine art, or private purposes, beautifully tells a story with no words at all.

“Portraying the world with my camera, to me, means to explore the intersection between everyday life and theatrical hyper-reality.”

Marco Joe Fazio taking a photograph, a master of visual storytelling
Source: Marco Joe Fazio

A self-proclaimed storyteller, Marco is a strong believer in the power of visual concepts. So just as his process ends with images, so does his process begin.

After a careful analysis of the client’s needs and vision, Marco uses sketches to tell stories and communicate his ideas.
The end results? Enthralling, thought-provoking, and, maybe most importantly, living photography.

visual storytelling sketch by photographer marco joe fazio of women ballerinas dancing with thimbles of ribbon
Source: Marco Joe Fazio
Visual storytelling photography by marco joe fazio of women ballerinas dancing with over-scaled thimbles of ribbon
Source: Marco Joe Fazio

“We believe in our vision of photography as a tool to take the world apart, to portray and shape it, to show how alive, colourful and contradictory it is, to question these fragments of reality and then to reassemble it, one picture at the time.”

Beautiful women in an orange silk gown with orange curly hair posing in a gold architectural setting, visual storytelling by marco joe fazio
Source: Marco Joe Fazio

Born and raised in Tuscany, Italy, Marco worked in architecture, interior, and lighting design for more than 18 years, all the while continuing to hone his photography skills.

After a move to London in 2008 and fulfilling the rigorous process of becoming a Chartered Architect of the Royal Institute of British Architects (RIBA), in 2012 Marco began to seriously focus on a career in photography and became a Licentiate Photographer of the British Institute of Professional Photography (BIPP).

In 2016, after years of passionate dedication, hard work and several professional achievements, Marco was awarded BIPP’s Fellowship certification (FBIPP) and won the Peter Grugeon Award for the Best Fellowship for his distinguished and exceptional ability and creativity.


polished brass and black leather accent chair - asia chair by koket

Whether working for Habitat & Hospitality or Fashion & Beauty industries, Marco uses his space + style concept to merge several creative disciplines with the inherent complexity of human nature, introducing a powerful sense of theatricality and an engaging narrative to his images.

Here are a few more of our favorites from his brilliant portfolio!

photograph of a dining room with olive green walls and a dripping chain chandelier, visual storytelling by marco joe fazio
Source: Marco Joe Fazio
photograph of gold leather and fur contemporary sofa in a gothic cathedral, visual storytelling by marco joe fazio
Source: Marco Joe Fazio

Check out Marco Joe Fazio’s amazing photographs in our article from Love Happens print Volume 2!
Tempted by Design: Exotic Natural Stone Dream Bathrooms


beautiful woman with short red hair wearing a hat and tudor ruff posing in a carved picture frame, visual storytelling by marco joe fazio
Source: Marco Joe Fazio
photograph of a green and gold macaroon on a purple background, visual storytelling by marco joe fazio
Source: Marco Joe Fazio
a white retail store setting with mannequins dressed in all white and white chairs hanging from the ceiling, visual storytelling by marco joe fazio
Source: Marco Joe Fazio
photograph of a powder room with decorative wallpaper, a gold oval mirror, a real candle sconce and a bronze glass bowl sink, visual storytelling by marco joe fazio
Source: Marco Joe Fazio

Now you know Marco! And if you need some visual storytelling in your world look him up!
www.marcojoefazio.com

Words by Anna Beck Bimba
All images courtesy of Marco Joe Fazio


round gold bookcase - decadence bookcase by koket