Spectator Marie Benoliel Crashes Chanel SS 2020 Runway Show
A spectator at the Chanel SS 2020 show in Paris demonstrated true guerilla marketing tactics this week. The woman slid her way into the finale lineup traversing the Paris rooftop set at the Grand Palais.
Dressed in a hound’s tooth tweed suit and flat-topped hat, the crasher climbed from the audience, hurdled a gutter in her pencil skirt and began to strut down the runway amongst the parade of models. In a gesture that rendered her fairly harmless as it confirming her desire for media attention, the woman glanced out to the audience as if to ensure someone was filming.
At runway shows the security guards often stand aside so as not to interfere with the beauty of the stage. So when model Gigi Hadid realized what was going on she took matters into her own hands. Hadid approached the intruder, placed her hand on the woman’s shoulder and directed her to the backstage area. Eventually, security guards appeared, however by this point the woman had almost completed the procession amidst the dozens of models. (WATCH BELOW!)
The Chanel SS 2020 Crasher
The crasher is Marie Benoliel, best known as Marie S’Infiltre. A 28-year-old comedian and YouTube personality, Marie now has over 203K followers on Instagram. A number that jumped from 195K prior to her media stunt. Marie Benoliel is currently performing in a one-woman show at the Comédie des Champs Elysées theatre in Paris. We are guessing her appearance during Paris Fashion Week have helped her fill some seats.
“That’s me,” Marie Benoliel commented on an Instagram post by WWD about the incident, followed by a heart emoji and a raised middle finger. The raised middle finger and commentary on her own Instagram feed seem to symbolize more than just a publicity stunt. Perhaps it is also a sort of jab at the seriousness and extravagance of these catwalk events?
And this wasn’t Marie S’Infiltre’s first stunt this week. She also crashed the runway at the Etam show earlier in the week. That time dressed in silvery lingerie and a sleeping mask. She posted the images on her Instagram feed.
According to a statement released by Chanel, the security guards simply escorted Marie Benoliel to the exit at the end of the show and sent her on her way. Perhaps a successful media stunt for all partied involved in the end!