Luxury Fragrance Meets Art with Officine Universelle Buly 1803 x Louvre Paris

Luxury fragrance partnership between Louvre Paris and Officine Universelle Buly 1803

Here at Love Happens, we absolutely adore fabulous collaborations. Combining art and history with a youthful concept, luxury label Officine Universelle Buly 1803 paired eight of the world’s leading French perfumers with pieces of artwork from the Louvre to create a new luxury fragrance collection.

The eight highly celebrated French perfumers faced with the challenge to bring alive a louvre artwork with a luxury fragrance for officine universelle buly 1803
The eight highly celebrated French perfumers faced with the challenge to bring alive a masterpiece and create its perfume.

Every Tuesday the extensive lines and chaotic crowds diminish from the Louvre Paris. Each week, for one day, this monumental museum is closed for housekeeping. To put things in perspective, 10.2 million people walked the halls of this 652,000 square foot museum in 2018! Yet, once a week throughout the entire year, the art lived quietly and at peace.

Taking full advantage of the day at peace, the Louvre decided to take on a collaboration project. So they found the perfect partners – Ramdane Touhami and Victoire de Taillac-Touhami husband and wife founders of Officine Universelle Buly 1803. The project features the historical context of the famous museum, paired with youthful creative talents that hold honor to French brands. The goal of the Louvre – to adopt a more creative form of merchandising – and what better concept than a unique luxury fragrance collaboration.

Concept to Boutique

The result of the collaboration is a pop-up boutique located in the shopping arcade under IM Pei’s famous glass pyramid. And eight limited-edition fragrances inspired by historical artworks in the museum.

Each luxury fragrance is available in four forms. “Alabasters”, small stones that act as fragrance diffusers. Eau Triple, a Buly 1803 innovation consisting of a water-based formula with slight hydrating qualities and a gentle wafting of scent. Scented Soap Sheets, thin sheets of saponified cellulose which dissolve upon contact with water, inspired by the tradition of Japanese “Kami soap”. And lastly, a Scented Postcard featuring the associated work of art.

Offinice Universelle Buly 1803 pop-up at the Louvre Paris showcasing luxury fragrance
Offinice Universelle Buly 1803 pop-up at the Louvre Paris

The Louvre had many choices when it came to creative marketing strategies and collaborations. They chose the Touhami’s as a testament to their uniqueness and style. The aesthetic and creativity that the Touhami’s previously produced honored history combined with something new, and beautiful. This was the perfect concept for the Louvre.

Ramdane Touhami and Victoire de Taillac-Touhami, husband and wife founders of Officine Universelle Buly 1803
Ramdane Touhami and Victoire de Taillac-Touhami, husband and wife founders of Officine Universelle Buly 1803

The concept began as a fragrance being able to tell a story about a work of art. Incorporating another sense that we usually do not associate with historical art. Whether you decide to bring the scent home with you or not, you will forever associate a scent with a piece of art located in one of the most famous museums in history. The Touhami’s chose perfumers, some old colleagues, some new ones. And on one of those quiet Tuesdays at the Louvre, the perfumers got to walk in and explore the artwork, until they felt most inspired.


Meet The Amazing Perfumers & The Artworks Which Inspired Their Luxury Fragrances


The Valpincon Bather ‘La Baigneuse’ by Daniela Andrier

Scented Soap sheets The Valpincon Bather 'La Balgneuse' - luxury fragrance by officine universal buly 1803
Scented Soap Sheets La Baigneuse

Daniela Andrier chose to base her scent on Jean Auguste Dominique Ingres’ Valpincon Bather (La Grande Baigneuse), 1808. Andrier stated, “The painting is quite obviously already perfumed”. And about her job and the collaboration concept, Andrier noted, “…I think of perfumers as translators, capable of transforming a color, light or texture into a particular note”.

daniela andrier at the louvre
Daniela Andrier at the Louvre in front of the painting that inspired her scent,
The Valpincon Bather ‘La Baigneuse’, Jean Auguste Dominique Ingres’ Valpincon Bather (Fr: La Grande Baigneuse), 1808

La Venus de Milo by Jean-Christophe Herault

Scented Postcard La Vinus de Milo featuring luxury fragrance by buly 1803
Scented Postcard La Vinus de Milo

The absolutely iconic, Venus de Milo was the inspiration for perfumer Jean-Christophe Herault. The warm mandarin and amber in his inspiration came from reflecting on what he believed Venus would smell like walking down the street today.

Jean Christophe Herault at the Louvre in front of the painting that inspired his scent, the infamous Venus de Milo statue
Jean Christophe Herault at the Louvre in front of the sculpture that inspired his scent, the infamous Venus de Milo statue

Winged Victory of Samothrace by Alienor Massenet

Eau Triple The Winged Victory of Samothrace 'La Victoire De Samothrace'
Eau Triple La Victoire De Samothrace

Perfumer Alienor Massenet chose the Winged Victory of Samothrace. The sculpture of the goddess, Nike, mounted on the prow of a ship. A piece that emanates a strange juxtaposition of romance yet terror. This scent was inspired by tuberose, Mediterranean jasmine, magnolia, woods, and myrrh. A combination of scents intended to evoke seawater.

Alienor Massenet at the Louvre in front of the painting that inspired his scent, the Winged Victory of Samothrace
Alienor Massenet at the Louvre in front of the sculpture that inspired her scent, the Winged Victory of Samothrace

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Conversation dans un Parc by Dorothee Piot

Alabaster Conversation dans un Parc

Dorothee Piot chose Conversation in a Park, by Thomas Gainsborough. As opposed to direct information from the artwork as inspiration, Piot took a different approach. She recognized, the woman in the 1745 painting lived during the time when cologne was becoming popular. She composed her perfume of peppermint and citrus mixed with bergamot.

Dorothee Piot at the Louvre with the painting that inspired her fragrance, Conversation in a Park by Thomas Gainsborough

Saint Joseph the Carpenter by Sidoie Lancesseur

Scented Candle Saint Joseph the Carpenter (Saint Joseph Charpentier) by officine universelle buly
Scented Candle Saint Joseph Charpentier

Although none of the scents sold are explicitly for one gender or another, this next perfumers scent applies to both genders more than some of the others. Selecting the painting Saint Joseph the Carpenter, Sidonie Lancesseur was inspired by the contrast of warmth yet vibrancy of the light. This reflects in the painting and now in the perfume. The scent flourishes with cedarwood to evoke a carpenters wood shavings, and orange blossom to contrast.

Sidoie Lancesseur at the Louvre with the painting that inspired her fragrance, Saint Joseph the Carpenter

La Grande Odalisque by Domitille Michalon-Bertier

Domitille Michalon-Bertier chose Jean Auguste Dominique Ingres’ Grande Odalisque as the inspiration for her fragrance. A scent defined as incense and pink pepper enhanced with intensely musky notes.

Domitille Michalon-Bertier in front of the painting that inspired her luxury fragrance, Jean Auguste Dominique Ingres' Grande Odalisque
Domitille Michalon-Bertier in front of the painting that inspired her luxury fragrance, Jean Auguste Dominique Ingres’ Grande Odalisque

Le Verrou (‘The Lock’) by Delphine Lebeau

Scented Soap Sheets Le Verrou by officine universelle buly
Scented Soap Sheets Le Verrou

Perfumer Delphine Lebeau created a bewitching scent with tones of lily flower and musk inspired by Jean-Honoré Fragonard’s Le Verrou.

Delphine Lebeau in front of the painting that inspired her fragrance, Jean-Honoré Fragonard's Le Verrou.
Delphine Lebeau in front of the painting that inspired her fragrance, Jean-Honoré Fragonard’s Le Verrou

La Nymphe Au Scorpion by Annick Ménardo

Scented Postcard La Nymphe au Scorpion by Officine Universelle Buly
Scented Postcard La Nymphe au Scorpion

Annick Ménardo created a luxury fragrance with an enticing bouquet of heliotrope and jasmine, with amber and musk inspired by Lorenzo Bartolini’s Nymphe au Scorpio sculpture, 1835.

Annick Ménardo at the Louvre next to the sculpture that inspired her fragrance, Lorenzo Bartolini's Nymphe au Scorpio, 1835
Annick Ménardo at the Louvre next to the sculpture that inspired her fragrance, Lorenzo Bartolini’s Nymphe au Scorpio, 1835

Words by Samantha Baird

All Images Courtesy of Officine Universelle Buly 1803

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