Maison&Objet Digital Days: Inspire, Revel & Connect

Maison&Objet Digital Days January 2021

For 25 years, Maison&Objet, organized by the SAFI (a subsidiary of Ateliers d’Art de France and Reed Expositions France), has led and brought together the international design, home decor, and lifestyle community.

Revealing talents, offering opportunities and inspiration online and offline, stimulating the development of companies, here is the mission of Maison&Objet.

Maison&Objet and More, or MOM, enables buyers and brands to continue their conversations all year round, launch collections and create connections beyond physical meetings.

Maison&objet Digital Days 2021 are all about making finding new products the easiest it has ever been - MOM Platform
M&O Digital Days are all about making finding new products the easiest it has ever been!

At a time in which the design, decoration, and lifestyle community would usually be meeting in Paris in January for the physical fairs, Maison&Objet will host 8 weekly themes on its online platform, MOM (Maison&Objet and More), to allow brands to launch their new collections and make the search for products easier, each Wednesday, Thursday, and Friday, from January 27-March 19, 2021.

KOKET's exhibition at Maison&Objet January 2020 where the brand launched an irresistibly young collection called KK by KOKET (featured front right)
KOKET’s exhibition at Maison&Objet January 2020 where the brand launched an irresistibly young collection called KK by KOKET (featured front right)

In January 2021, MOM will offer a new feature to facilitate dialogue and contact between brands and buyers: Live Chat. Designed like an instant messaging system, this feature allows the user to chat live with brands during the three days of the Digital Days. Requests for additional information, product sheets, and quotes could be done directly during the 8 weeks. MOM will still allow requests for contacts and lead generation, but the experience will be even more interactive with this new feature.

Save the date – The Digital Days Calendar, choose one, two… or choose them all!

Each week will be organized by theme to discover new related product launches on MOM. In addition to the virtual brand showrooms, every week from Wednesday to Friday, Maison&Objet will also host product scouting by trend experts, market analysis, and talks on the MOM platform in order to highlight inspirational issues related to the weekly theme.

On Wednesdays: The products behind the new trends.

Analysis of a trend and its influence on consumer behaviors by a French or international trend specialist. An exclusive themed selection of new products, to spot what will be tomorrow’s must-haves and a look at new lifestyle brands.

Elizabeth Leriche breaks down the Premium Design theme: an analysis of new shopping habits and a unique, exclusive selection of new products.
Wednesday 10 March: The products behind new trends: Premium Design
Elizabeth Leriche breaks down the Premium Design theme: an analysis of new shopping habits and a unique, exclusive selection of new products.

On Thursdays: One trend, One place: e-visits from around the world.

A behind-the-scene deep dive into discovering new and inspiring places throughout the world: concept stores, distributors, original boutiques. Don’t miss a selection of locations that have been able to seize emerging trends and showcase products in an innovative way.

Rossana-Orlandi-by-Gianni-B
Thursday 11 March: One trend, One place: Rossana Orlandi, Milan
Vincent Grégoire, Director, Consumer Trends & Insights, NellyRodi will take you to Rossana Orlandi’s Milan-based concept store. (Photo by Gianni B)

On Fridays: Inspiring Digital talks.

Conversations on topics related to social evolutions and new consumer expectations. Getting to the bottom of a trend, identifying new talents. These are the Maison&Objet conferences as you know them, a panel of experts to better understand the market.

Patricia Urquiola (Photo by Marco Craig)
Friday 12 March: Inspiring Digital Talks: Patricia Urquiola. Creativity across borders
Alice Stori Liechtenstein will talk to Patricia Urquiola about her creative process, how projects are born and developed, the people and connections that give life to them, how architecture, craft, and design cohabit the same space. (Photo by Marco Craig)

Discover Franklin Azzi: Designer of the Year — Sept. 2020 & Jan.2021

Franklin Azzi designer of the year maison&objet 2020 2021
French Architect Franklin Azzi

hyptnoic sconce by koket

M&O’s Top 3 Reasons to Log onto the 2021 Digital Days

1. Make product-spotting easier

Targeted selections of new products adapted to your customers’ new habits. Discover your future best-sellers, future trends, or the very latest design solutions.

2. Interact with suppliers

With just one click, request a catalog, price quote, or even more. Dialogue directly with brands using our new Live Chat service.

3. Understand the marketplace

Come listen to our complimentary Talks! International experts take the floor (always fully subtitled) to deepen your knowledge and guide your future purchasing strategy.

Learn more and register

By Liliana Sousa


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