Chinese New Year Luxury for the Year of the Rabbit

ferragamo year of the rabbit silk foulard

Every year the Chinese celebrate the beginning of a new lunar year. In 2023 we welcome the Year of the Rabbit with festivities beginning on the new moon on January 22nd and culminating with the Lantern Festival on February 5th. We always love seeing what luxury brands are doing to celebrate the Chinese New Year; read on to learn more and see some of our holiday favorites.

Chinese festivities last around 15 days, ending on the full moon. The dragon, the tiger, and the colors red and gold are some of the symbols of this holiday. Also known as the Spring Festival, during this celebration, people often gift red envelopes with money in them to shy away the devil.

Each lunar year in the Chinese calendar is named after one of the twelve Chinese zodiacs, animals from last year’s tiger to creatures like the monkey, the pig, the dragon, and the snake. This year we celebrate the Year of the Rabbit. Which is filled with symbolism for being an example of mercy, elegance, and beauty. This animal is also seen as the luckiest of the twelve zodiac signs.

Around this time every year, many luxury brands use the opportunity to communicate with the Chinese New Year in mind, the first steps of luxury innovation and design for the new lunar year.

Read along to learn a bit more about our favorite takes on this Chinese New Year.

Just as a rabbit would do… Take a leap!

Gucci

Gui Pei x Barbie

Barbie teamed with Chinese couturier Guo Pei for the second time to release a limited-edition doll for the 2023 Chinese New Year. For this stunning edition, Guo looks to the traditional Qing Dynasty court dress, a style she has referenced in her couture and wedding creations for many years. | Shop Barbie

Barbie Lunar New Year Doll Designed by Guo Pei
Barbie Lunar New Year Doll Designed by Guo Pei

Ferragamo

Welcome the new lunar year with Ferragamo with the “Eye of the Auspicious Rabbit”. In the Italian luxury brand’s Lunar New Year Collection, fresh charm infuses classical Chinese imagery. | Shop Ferragamo

luxury brands chinese new year Rabbit Print Silk Foulard by Ferragamo
Rabbit Print Silk Foulard by Ferragamo

Valentino

For its celebration of the Lunar New Year, Valentino launched the Valentino Rosso Toile Iconographe capsule collection. Centered around the color red, this curated collection features reimagined garments and handbags to ring in the Year of the Rabbit. | Shop Valentino

luxury brands chinese new year Valentino Rosso Toile Iconographe capsule collection
Valentino Rosso Toile Iconographe capsule collection

Burberry

In celebration of the Year of the Rabbit, Burberry calls for taking a leap and finding the opportunity in a new perspective for their playful 2023 Chinese New Year-inspired capsule collection. Starting with the addition of rabbit ears to the luxury brands Thomas Burberry “TB” logo. And culminating in the campaign video below. | Shop Burberry

Piaget

Piaget celebrates the Chinese New Year with a curated collection of designs ready to radiate the light of the Rabbit in 2023. | Shop Piaget

Loewe

Loewe launched a Year of the Rabbit Collection for the 2023 Chinese New Year. Filled with whimsical bunny motifs and classically chic accessories, if you are a Loewe lover looking to celebrate the lunar new year in style, this is the collection for you. | Shop Loewe

luxury brands chinese new year Small Bunny Basket Bag in Raffia & Calfskin by loewe
Small Bunny Basket Bag in Raffia & Calfskin

KOKET

While KOKET tends to veer toward pink when it comes to the red family, the bold and fierce red and gold combination is always a beloved one. If you want to feel the power of the lunar new year (or this stunning color combo in general) at home, KOKET has luxury red and gold furniture to love. | Shop KOKET

CHANDRA
BRILLIANCE
BESAME
MISTRESS
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BESAME BAR STOOL

Even if some brands don’t have specific campaigns or products for this lunar year, many still communicate the festival. Often seen online in showcases of products in signature bright red and gold and or with Chinese Zodiac animals. So keep your eyes open for the Rabbit, and may your year be filled with luck!

Feature Image: Rabbit Print Silk Foulard by Ferragamo


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