The Power of Visual Storytelling Photography by Marco Joe Fazio
We have all heard the idiom “a picture is worth a thousand words” referring to the notion that a complex idea can be conveyed with a single picture, possibly even more effectively than a description. Well in the world of photography this concept is known as visual storytelling and if you haven’t heard of Marco Joe Fazio already, he is a master of this art form!
In marrying mesmerizing architecture, natural environment and fashion pieces each photograph and campaign created by Marco and his team, whether for commercial, fine art or private purposes, beautifully tells a story with no words at all.
“Portraying the world with my camera, to me, means to explore the intersection between everyday life and theatrical hyper-reality.”
A self-proclaimed storyteller, Marco is a strong believer in the power of visual concepts. So just as his process ends with images, so does his process begin.
After a careful analysis of the client’s needs and vision Marco uses sketches to tell stories and communicate his ideas.
The end results? Enthralling, thought-provoking and, maybe most importantly, living photography.
“We believe in our vision of photography as a tool to take the world apart, to portray and shape it, to show how alive, colourful and contradictory it is, to question these fragments of reality and then to reassemble it, one picture at the time.”
Born and raised in Tuscany, Italy, Marco worked in architecture, interior, and lighting design for more than 18 years, all the while continuing to hone his photography skills.
After a move to London in 2008 and fulfilling the rigorous process of becoming a Chartered Architect of the Royal Institute of British Architects (RIBA), in 2012 Marco began to seriously focus on a career in photography and became a Licentiate Photographer of the British Institute of Professional Photography (BIPP).
In 2016, after years of passionate dedication, hard work and several professional achievements, Marco was awarded BIPP’s Fellowship certification (FBIPP) and won the Peter Grugeon Award for the Best Fellowship for his distinguished and exceptional ability and creativity.
Whether working for Habitat & Hospitality or Fashion & Beauty industries, Marco uses his
space + style concept to merge several creative disciplines with the inherent complexity of human nature, introducing a powerful sense of theatricality and an engaging narrative to his images.
Here are a few more of our favorites from his brilliant portfolio!
Check out Marco Joe Fazio’s amazing photographs in our article from Love Happens print Volume 2!
Now you know Marco! And if you need some visual storytelling in your world look him up!
words by Anna Beck Bimba
All images courtesy of Marco Joe Fazio