Rihanna Launches a Fashion Empire: The Savage x Fenty Takeover

rihanna performing during Savage X Fenty Show Presented By Amazon Prime Video - Show Sneak Peak

Rihanna, known all over the world is a singer, businesswoman, fashion designer and actress. In 2017, launched her Fenty makeup range with LVMH’s Kendo. In 2018, she launched Savage x Fenty lingerie. And this year, she launched a ready-to-wear label with LVMH and for the second time, she had the opportunity to show the SavagexFenty lingerie collection at New York Fashion Week.

rihanna in a white dress and white sunglasses at cannes film festival 2017 - savage x fenty
Rihanna during the 70th Cannes Film Festival on May 2017 in Cannes, France.
Source: Photo by Andrea Raffin / Shutterstock

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The expectations for the presentation of Savage x Fenty by Rihanna were high, but, once again the famous singer exceeded them! It was the most electrifying moment of this fashion week. Unlike the Victoria’s Secret Fashion Show, this show’s emphasis wasn’t an idealized body type. It was just the opposite, showing women that the perfect body doesn’t exist, and we need to feel confident as we are. Savage x Fenty sells bras from 32A to 46DDD, underwear, and sleepwear in sizes XS to 3X.

Rihanna Savage x Fenty: The Show

The show lasted about 40 minutes and started with an impactful entrance by the famous singer herself surrounded with dancers, all dressed by Savage x Fenty, dancing and cheering up the audience.

Rihanna performs onstage during Savage x Fenty Show Presented By Amazon Prime Video - Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York
Rihanna performs onstage during Savage x Fenty Show
Source: Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video

Live performances, athletic dancers of all skin tones and sizes, and amazing lingerie were all incorporated in the show! The presentation showed huge female empowerment and body positivity as it progressed. All these performances were powerfully made by women for women. However, the show was not only empowering but also sexy, provocative and very entertaining!

A view of the stage during Savage x Fenty Show Presented By Amazon Prime Video - Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York
A view of the stage during Savage x Fenty Show Presented By Amazon Prime Video – Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York.
Source: Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video

The stunning event had special appearances from runaway regulars, like Gigi and Bella Hadid, Cara Delevingne, Joan Smalls. The famous people were also inspired by the show theme and rocked productions with intimate pieces crossing the black carpet of the event.

Cara Delevingne poses onstage for Savage X Fenty Show - rihanna
Cara Delevingne poses onstage for Savage X Fenty Show
Source: Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video

Even if you know a little bit about what happened during this presentation, the entire show is a must-see and will also be available on Amazon Prime Video.

Words by Rita Archer

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