Coronavirus Crisis: How Luxury Brands Are Helping Combat It
As the coronavirus spreads so does its impact on the world. We are now facing a global crisis with the coronavirus pandemic, as many factories, restaurants, museums, coffee shops, and malls, etc. are forced to close.
The coronavirus crisis is having a negative impact, especially on the fashion industry, as this pandemic hit in the middle of the fashion month season. Many luxury brands and design houses canceled or postponed events and some have even shut their doors.
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Even though they have stopped their businesses, for the time being, luxury brands continue to help combat this horrible crisis. Let’s see what brands have been doing their part to help, and how.
Versace
Donatella Versace and her daughter Allegra Versace Beck revealed that they were going to donate 200,00 euros to the intensive care of San Raffaele Hospital in Milan. As of now, Italy is the country with the second most affected people due to Coronavirus, and the most deaths.
Giorgio Armani
The designer Giorgio Armani couldn’t let this pass by without using his fortune for good. He gave 1.25 million euros to numerous Italian Hospitals and institutions.
Bulgari
The jewelry brand has donated an unspecific amount to the Instituto Lazzaro Spallanzani’s research department. This donation allowed the department to buy a new microscope image acquisition system. This new acquisition will help the team figure out how to prevent and treat the virus.
LVMH
The luxury group LVMH has not only donated money to China. The company has also begun to produce hand sanitizer as it’s home country of France experiences a national shortage at this time. All production will be distributed for free to health authorities.
Prada
According to an announcement made by Miuccia Prada and Patrizio Bertelli, Prada has donated six Intensive Care Units to three Milanese hospitals.
Dolce & Gabanna
Domenico Dolce and Stefano Gabanna announced that they made an important donation to Humanitas University for a research project. The Italian Fashion House hoped to help contribute to solving this problem affecting the world.
Chiara Ferragni & Fedez
We’re not talking about a luxury brand, but we had to note the attitude of this incredible couple during this coronavirus crisis. They started with a personal donation of 100,000 euros to support a GoFoundMe fund-raiser that is making new hospital beds in intensive care areas at San Raffael Hospital in Milan. Now, this fund-raiser has reached more than 4 million euros in donations. The power of social media and the kindness of people is amazing.
We will get through this! Sending our warmest wishes to everyone who has been affected by the Coronovavirus.
Words by Rita Archer
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