How Luxury Brands Helped Combat Crisis

dior bottle repurposed for medical community lvmh (2)

As the coronavirus spreads so does its impact on the world. We are now facing a global crisis with the coronavirus pandemic, as many factories, restaurants, museums, coffee shops, and malls, etc. are forced to close.

The coronavirus crisis is having a negative impact, especially on the fashion industry, as this pandemic hit in the middle of the fashion month season. Many luxury brands and design houses canceled or postponed events and some have even shut their doors.

Everything to Know about Canceled and Postponed Events due to Coronavirus

Even though they have stopped their businesses, for the time being, luxury brands continue to help combat this horrible crisis. Let’s see what brands have been doing their part to help, and how.


Donatella Versace and her daughter Allegra Versace Beck revealed that they were going to donate 200,00 euros to the intensive care of San Raffaele Hospital in Milan. As of now, Italy is the country with the second most affected people due to Coronavirus, and the most deaths.

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Uma publicação partilhada por Donatella Versace (@donatella_versace) a

Giorgio Armani

The designer Giorgio Armani couldn’t let this pass by without using his fortune for good. He gave 1.25 million euros to numerous Italian Hospitals and institutions.


The jewelry brand has donated an unspecific amount to the Instituto Lazzaro Spallanzani’s research department. This donation allowed the department to buy a new microscope image acquisition system. This new acquisition will help the team figure out how to prevent and treat the virus.


The luxury group LVMH has not only donated money to China. The company has also begun to produce hand sanitizer as it’s home country of France experiences a national shortage at this time. All production will be distributed for free to health authorities.

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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

Uma publicação partilhada por LVMH (@lvmh) a


According to an announcement made by Miuccia Prada and Patrizio Bertelli, Prada has donated six Intensive Care Units to three Milanese hospitals.

Dolce & Gabanna

Domenico Dolce and Stefano Gabanna announced that they made an important donation to Humanitas University for a research project. The Italian Fashion House hoped to help contribute to solving this problem affecting the world.

Chiara Ferragni & Fedez

We’re not talking about a luxury brand, but we had to note the attitude of this incredible couple during this coronavirus crisis. They started with a personal donation of 100,000 euros to support a GoFoundMe fund-raiser that is making new hospital beds in intensive care areas at San Raffael Hospital in Milan. Now, this fund-raiser has reached more than 4 million euros in donations. The power of social media and the kindness of people is amazing.

We will get through this! Sending our warmest wishes to everyone who has been affected by the Coronovavirus.

Words by Rita Archer