30 Best Swimwear Brands for Stylish Fun in the Sun
While many water play destinations are not open, there are also many that are! And whether there is water or not a stylish, sexy swimsuit is a must this crazy summer of summers! So in the spirit of looking fabulous while having fun in the sun, read on for our selection of 30 of the best swimwear brands to shop now!
And a shout out to all the amazing female entrepreneurs in this list!!
30 Best Swimwear Brands to Shop Now
Afina London is a one-of-a-kind luxury swimwear brand designed and made in England. Founder, Oxana Formina became frustrated after an exhaustive search for the perfect bikini, one with high quality, good support, and a distinctive cut, so she took matters into her own hands. Creating wearable yet bold statement pieces that are elegant and undeniably sexy, Afina brings a fresh perspective to swimwear.
Owned by Nigerian fashion designer Dumebi Iyamah, Andrea Iyamah is a clothing line strongly inspired by color, ethnic cultures, nature, and design elements with hints of a retro yet contemporary edge.
With a flair for fashion and the arts, founder Dumebi Iyamah advanced her tailoring skills and educated herself about fashion fueling the genesis of the A.I. brand at just 17. Today A.I. seeks to be a part of the diaries of women who embrace culture through style.
Anemone is a designer swim and resort wear brand based in Los Angeles, founded in 2018 by California natives Lauren Arapage and Joshua Shaub—a former press officer for Stella McCartney and buying director for Moda Operandi, respectively.
Drawing inspiration from their shared home state and the city where their careers in fashion began, each collection combines the laid-back ease of West Coast style with New York’s iconic irreverence. While paying homage to where they came from, the founders look toward the future with a focus on sustainability and ethical means of production.
Rebecca Virtue, a native Californian, resides in Orange County, CA where she creates her namesake, BECCA. Rebecca’s knowledge of design is defined by her ability to beautifully adapt fashion to the female form by combining exclusive fabrics and prints with the perfect fit.
Designer, entrepreneur, and Nigerian-American, Buki Ade is changing the fashion industry through her culturally inclusive designs. She was inspired to start a swimwear line after searching for a unique swimsuit while on vacation; there she realized the industry lacked creativity and representation of African designers.
One swimsuit and more than 200 thousand social media followers later, Bfyne swimwear has been featured on the pages of Vogue, Glamour, and the Sports Illustrated Swimsuit Issue. Her line, an unapologetic tribute to women’s curves and confidence, with purposely-cut lines and strategically placed seams, make even the most boyish figure alluring. Definitely one of the best swimwear brands for stylish fun int the sun!
Motto: Unleash your inner Fynebabe
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The Queen of The Ocean and her Kingdom! Our new swim range takes field notes from fairytales, heroing prints from our Once Upon A Time collection. Now available in store and online, shop now. ✨ With love xx Seen here: Mirror Mirror Crop Top Bra w/ Frill + Basic High Waist Pant. #camillawithlove #OnceUponATime Photographer @stevenchee Stylist @nadeneduncanstylist Makeup @nonismithmakeup Hair @alanwhitehair
Founded fifteen years ago in Sydney’s Bondi Beach by designer and artist, Camilla Franks, CAMILLA has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering.
As a child, Camilla revelled in the boundless creativity and beach surroundings of Sydney. An artist at heart and with the soul of an actress, she started to create handcrafted pieces to wear between scenes. And from there the CAMILLA label was born.
A treasured item, every CAMILLA piece is hand-cut. Every crystal is applied with precision. Every print is placed by hand. And above all, made with love.
Italian designer Chiara Boni established her label Chiara Boni La Petite Robe in 2007. It quickly gained universal acclaim and acquired a ‘cult’ status between its loyal customer base and celebrity following.
Boni developed her design aesthetic in the rebellious punk London spirit of the 1970s. Self-taught in the art of design, Boni frequented the Parisian ateliers of established couturiers, where she learned the secrets of the female figure. Fusing these two points of view resulted in Boni’s signature discreetly sexy designs that enhance a woman’s natural beauty.
Created in 2012 by Jasmin Larian, Cult Gaia designs beautiful heirloom pieces that will live in your closet forever. The cornerstone of Cult Gaia’s DNA has been forged with the ideal of creating Objets d’Art that make you look twice. Since its inception, the company has grown from accessories into a full-fledged lifestyle brand, selling everything from ready-to-wear to shoes, a world of Gaia.
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Dodo Bar Or
Dorit ‘Dodo’ Bar Or first found fame as an actress in her native Israel. Feted for her personal style as much as her performances, she eventually decided to take on a different kind of leading role, making the leap to becoming a designer and founding her namesake label in 2014.
Drawing on her Middle Eastern heritage for inspiration, Dodo fuses references to traditional design, art, and architecture with a cool, fashion-forward outlook. The collections are renowned for their feminine silhouettes, unexpected color combinations, and beautiful jacquard embroideries, all of which are invested with a carefree bohemian spirit. A clear choice for one of the best swimwear brands to know!
Distinct and innovative, ERES is all about creation. For more than 40 years the French label has been producing elegant unique swimwear. ERES is known for its materials and custom coloring. Wearers love the brand’s Peau Douce, an emblematic material created by Eres that feels as soft as your own skin, camouflages imperfections, and provides support without boning.
Like many women, Marisa De Lecce and Tiffany Rivers wanted to find stylish swimwear that made them feel beautiful without showing too much skin. At the time, it was difficult to find. Fashionable options were often too revealing and expensive, while more conservative brands were often too young, frumpy, dated, or dull. Marisa and Tiffany wanted an alternative.
So, in 2018, they created Hermoza. A direct to consumer company offering a line of feminine, functional, chic, well-crafted, and affordably priced swimwear. Now one of the best swimwear brands to know!
Marisa and Tiffany believe stunning, perfectly fitting swimsuits can give women the confidence to radiate on the outside who they are on the inside!
Originally established in the ‘80s, Hunza G became famous for a cutout mini dress Julia Roberts wore in Pretty Woman. Thirty years later the brand was relaunched under Creative Director Georgiana Huddart. Today the London-based brand makes swimsuits and bikinis from a sculpting seersucker fabric that’s a collection signature.
Inspired by the Southern California beach town she grew up in, model, actress, feminist, and designer Emily Ratajkowski brings you INAMORATA WOMAN. A collection rife with easy, body-conscious essentials for the unexpected nature of the city.
From the perfect crop top to the must-have LBD, Emily and her best friend, fashion world vet Kat Mendenhall, dreamed up all the cool, streamlined pieces you can wear to the corner bodega and everywhere else in between. Rejecting the tired old myths about body image. INAMORATA WOMAN embraces the full spectrum of the female form—and makes her look damn good in the process. One of the best swimwear brands on our list for a very good reason!
JADE Swim is different, unique, meaningful. Simple but more than basic. The right cut of jade brings out beauty. It’s classic with an edge.
This swimwear brand by fashion editor & stylist Brittany Kozerski combines her minimalist aesthetic with innovative silhouettes and unique design details. Designed with multifunctional versatility in mind, these styles can be worn from day to night, from beach to city.
Known for her signature ruffles, feminine silhouettes, and fresh color palette, Colombian designer Johanna Ortiz creates collections that invite women “to have fun” with their attire. Johanna’s heritage is very important to her and has a strong influence on her creative aesthetic. As such, in an effort to give back to the community, her label places a high priority on working with indigenous communities and women in Colombia.
Since 1987, world-renowned designer Karla Colletto has redefined swimwear with every collection by using the latest innovations in synthetic fabrics and cutting-edge manufacturing techniques. Season after season, she blends this future-forward thinking with her signature sense of whimsy. The result–designs that stretch the boundaries of swimwear. And make women around the world feel fashionably fabulous donning little more than a swimsuit.
After starting her career in ready-to-wear, Karla saw a gap in the swimwear market and decided to shift her attention. Through in-house manufacturing in America and the use of the most luxurious materials, Karla Colletto created an Haute niche for themselves. And it wasn’t long before the fashion elite discovered her bold, new world of aquatic couture and fell in love. An easy pick for one of the best swimwear brands!
“We believe it’s time that all women lived totally, unapologetically free. Free from judgment. Free from self-doubt. And free to be yourself.”
That’s why Knix designs intimates for every life stage with one goal in mind. To make you feel more comfortable in your own skin.
Knix was started when founder Joanna Griffiths first learned about the realities women face after childbirth. And thus endeavored to create a line of beautiful and comfortable leakproof underwear. After talking with hundreds of women, it was clear that the underwear market had too much frill and not enough function. And that women weren’t finding products that actually met their needs. Since then, she has grown Knix to be a world leader in innovative intimates and now swimwear!
Lisa Marie Fernandez
Lisa Marie Fernandez is a global luxury lifestyle brand that encompasses swimwear, destination wear, and activewear. The collection launched in 2009 by then-fashion editor Lisa Marie Fernandez. Lisa pioneered the neoprene trend with Bond girl bikinis and surf-inspired maillots. And introduced meticulous construction and detail to the world of swim.
LMF is an authentic reflection of the life and style of its founder. Lisa Marie lives her designs, documenting how she wears her swimwear and dresses in her travels around the world.
The label also inspired a wide-ranging cult following of influencers and celebrities that include Rihanna, Beyonce, Selena Gomez, Kendall Jenner, Arianna Grande, and Oprah Winfrey.
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Born and raised in South Carolina, Louisa Ballou’s creativity was cultivated from a young age. The Charleston native studied at Central Saint Martins and concentrated on fashion and print design. She honed her craft working at Loewe in Paris and at Vissla, a men’s surfwear brand in CA, before launching her brand in 2019. The company is based in New York and Charleston, South Carolina. And a sure-fire pick for one of the best swimwear brands to know!
In 1993 Malia Mills launched her namesake brand to inspire women to unleash the vixen within. “At Malia Mills, we don’t want to change the way you look, we want to change the way you see yourself.”
“The one of a kind delicious reflection in the mirror? With a rebel yell hell yes to you.
“All praise our lady parts. Kindness. Appreciation. Pride. More curves or less so—own it. Revere it. Get on with it.”
While we love Malia’s designs, we also love her message, making her a must on this list of best swimwear brands to know.
Marysia Dobrzanska Reeves founded MARYSIA, the luxury womenswear brand, in 2009. The Polish-born, former ballerina and longtime surfer spent most of her time wearing leotards and wetsuits. It wasn’t until she began to explore her interest in fashion that she discovered she could translate her early uniforms into a fresh, modern swim and effortless beachwear collection.
Made from premium Italian fabrics, the swimwear is cut by hand in a couture factory. And while her scalloped edge swimwear has become her signature, Marysia continues to expand the brand’s offerings. She is also constantly inspired by women who wear the collection and their appreciation for art, style, culture, and adventure. Like them, Marysia wants her designs to transport her to places she dreams of, from Harbour Island to Biarritz.
The Miraclesuit® heritage of fit, form, and function begins with the brand’s unique and innovative fabric, Miratex®. Exclusively theirs, this fabric delivers three times the control of ordinary swimwear fabrics, without relying on inner linings and constrictive control panels to shape and trim. The high concentration of Lycra spandex means that Miraclesuit® keep their shape… and yours.
Pulling it all together with a unique fashion-forward point of view through exclusive designs and silhouettes, Miraclesuit® builds confidence. The design team’s strategic use of shirring and draping emphasizes your curves and draws the eye away from areas you would like to de-emphasize. How could we not include this one in our list of best swimwear brands!
MOEVA is an independent global, luxury swimwear and resort wear brand founded in 2012. By combining striking design and quality craftmanship, MOEVA is the definition of timeless swimwear with an element of surprise and freshness in its design, whilst interpreting the latest European fashion trends.
MOEVA was founded by three inspiring women: Burcu Tanman, Yagmur Zirh, and Damla Zirh. The idea of MOEVA was inspired by the need to find the right swimwear to make them feel beautiful, stylish, and confident, in and out of the water. Inspired by women who are strong and elegant, Burcu, Damla, and Yagmur were in search of a name that could personify their ideology of a woman. “Mo” comes from a Far Eastern expression which stands for brave and powerful, and “Eva” as the first woman created. These words combined not only emphasize the courage and the power of the women but also the attitude of the brand.
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A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her side hustle into an international brand. With few resources, she started making swimwear in 2009 from her Fort Lauderdale apartment, where friends and customers stopped by for a curated, custom swimwear look that was made to order.
In 2013, Ali opened the first Montce store in Ft. Lauderdale. The second-floor showroom had no street visibility, but it did have a homey charm that felt like an extension of the designer’s studio/store/apartment. Customer— obsessed with Montce’s flawless fit—were more than happy to head there for their bikini fix, and the South Florida swimwear hidden gem would not remain a secret spot for long.
Known for her innovative designs, Norma Kamali has been in the fashion industry for 53 years. In the 1970s she came out with the Sleeping Bag Coat and Parachute Collection, both of which she continues to evolve in her current collections. Then, in 1980 Norma introduced her sweats collection, a forerunner of today’s Athleisure wear. In addition to her clothing designs, Norma’s swimwear has made a global influence for over forty years.
Oséree was born in 2015 when Isabella and Jannine—two creative minds with a shared vision—decided to create their very own company: 3chic Srl, which would allow them to turn their vision into reality.
From the French verb Ose—to dare—comes a timeless swimwear label that puts a sensual touch to all its sophisticated pieces. Each collection—sculpted with the natural figure of the female body in mind—is an ode to girl-power. Rich in detail, each piece is intended for the wearer to feel confident in her own skin.
True to its Italian roots, and clear-to-see one of the best swimwear brands, Ose celebrates quality and tradition with a modern approach. Made in Italy; and carved out for the women of a new era: a globe-trotter, whose style is as effortlessly unique as it is elegantly bold. Passion and simplicity are at the core of each one of the designs making it versatile enough for the modern romantics.
OYE Swimwear blurs the line between swim and style, inviting customers to open their eyes and see fashion beyond the beach. With a name that’s become synonymous with seductive silhouettes and a striking, fashion-forward aesthetic, OYE Swimwear presents each collection with dynamic and daring designs that maintain a comfort, ease, and wearability beyond the beach.
Founded in 2007 by identical twin sisters Ayca and Zeynep Sadikoglu, the Istanbul-based brand takes an elevated approach to swimwear.
After pursuing careers in film production and public relations In New York City, Ayca and Zeynep went on a holiday in India. They happened upon a beautiful stone in Jaipur, which they used in a custom swim design for themselves. That singular style quickly caught the eye of friends and passerby’s alike, prompting the Sadikoglu sisters to begin crafting custom ordered swimsuits upon request. As the demand grew, the girls soon realized they had found their calling and decided to move back to their hometown of Istanbul to develop a full-blown swimwear line now made in Istanbul and carried by retailers around the globe.
An internationally renowned Canadian flagship brand, SHAN specializes in the creation and design of high-end swimwear, ready-to-wear clothing, and accessories for men, women, and children. Located in Laval, near Montreal, SHAN’s workshops are equipped with the latest in technology to privilege a synergy between modern techniques and handwork by experienced operators.
SHAN stems from the vision of one woman: designer Chantal Levesque. She founded the company in 1985. Her innovative intuition and her business acumen ensured the brand’s success and allowed her to secure an enviable position on the international fashion scene. With her curiosity, her analytical sense, and her natural talent, Chantal Levesque has thrivingly built a revolutionary and creative fashion house within the industry. By combining superior quality with a unique, not to mention avant-garde, design, Chantal Levesque and SHAN go beyond the traditional swimsuit: its refined pieces emphasize on creating beautiful silhouettes and its impressive manufacturing meets the standards of haute couture and luxury products.
Conceived on beaches of California, SwimSpot creates swimwear, beachwear, and activewear made to be worn on the beach and in the water. After seeing the lack of well-fitting swimwear options for different body types, SwimSpot’s founder, Marta, decided to create her own line of swimwear.
The brand’s signature style is anchored on classic, timeless, and sophisticated designs made by women for women. SwimSpot’s collection of swimwear features styles that suit all body types, beautiful prints, contrasting textures, slimming lines, and quality-make and materials built for swimming.
Triangl is an Australian-based swimwear brand known for its sleek design and full range of colors, especially with its color-blocked neoprene bikinis. And a must on our list of best swimwear brands to shop now!
Triangl is the brainchild of couple Craig Ellis and Erin Deering, who launched their line of neoprene bikinis in 2012 after a frustrated Erin couldn’t find affordable swimwear that she really liked.
With no marketing budget and a savvy social media strategy based around Instagram influencers, i.e. the #Trianglgirl community, Triangl quickly became a must-have for swimwear lovers.
Tropic of C
Influenced by nature, inspired by the female form and dedicated to an eco-lifestyle, Tropic of C creates distinct designs each crafted with love and respect for the planet.
A brand with purpose, Tropic of C partners with like-minded people to make a positive impact on the environment & beyond. A vision the brand realizes through its core values of sustainability, female empowerment, community, and quality.
We hope you enjoyed our picks for the best swimwear brands for stylish fun in the sun! Happy shopping!
By Anna Beck Bimba