Unusual Yet Iconic Brand Collaborations to Know
The long history of luxury brand collaborations has been marked with some unusual ones! Moreover, there have been some that really revolutionized the industry. Brilliant creative minds that joined forces mixing different fields of work to come up with iconic pieces. At Love Happens we love to see the making of art. Especially by a partnership between different fields of work in order to showcase the great minds of our society!
In the past, we showed you 14 Athleisure x Luxury Collaborations to Know, today we will talk about some of the most groundbreaking and iconic brand collaborations.
13 Iconic Brand Collaborations in the Design Industry
Elsa Schiaparelli x Salvador Dalí, 1937
In the 1930s, art was everywhere, especially in Paris. World War II enticed everyone to fully express themselves through all art forms—poems, music, paintings, and fashion. Surrealist artist Salvador Dalí and haute couture fashion designer Elsa Schiaparelli saw a great opportunity to create iconic pieces that expressed their uniqueness and glory. Later, in 2017, the spring/summer collection arrived with an everyday wear form of the previous collaboration.
Louis Vuitton x Takashi Murakami, 2002
The infamous Louis Vuitton x Takashi Murakami collaboration began in 2002. Murakami, an iconic artist based in Japan, brought a new sense of fashion to Louis Vuitton’s pieces by creating a colorful monogram pattern. The designs became instantly worldwide famous. Subsequently, Murakami continued his work with Louis Vuitton with several more collections launching from 2003 to 2010. Unfortunately, the partnership came to an end in 2014, leading to the discontinuation of the iconic pieces one year later.
Prada x Michael Elmgreen & Ingar Dragset, 2005
In 2005, Scandinavian artists Michael Elmgreen and Ingar Dragset created Prada Marfa, a sculptural, non-functioning replica of a luxury Prada boutique, on the edge of a deserted Texas highway. Designed to just be an exhibition with minor popularity, and to eventually “just disappear”. Instead, the result of the iconic collaboration became a cultural phenomenon. To this day, Prada Marfa is a hot spot for all fashion influencers and all luxury lovers.
Sterling Ruby x Raf Simons 2014
Sterling Ruby became famous through his collaboration with Raf Simons. But, before that, the Los Angeles-based artist was described as “one of the most interesting artists to emerge in this century”. While Ruby’s most famous work in the fashion field is in fact in collaboration with Raf Simons, he later developed his own brand called S.R. STUDIO. LA. CA.
Hermès x Apple Watch, 2015
The tech giant Apple and French Maison Hermès launched, six years ago, the Apple Watch Hermès collection that features the two iconic brands. It is a fusion of heritage and innovation, since it combines Apple’s technological expertise with Hermès’ exquisite craftsmanship, offering the best of both worlds.
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Dolce & Gabbana x Smeg, 2016
In 2016, one of the most infamous brand collaborations broke the norms by mixing kitchen appliances with huge fashion Maison Dolce&Gabbana. Sicilian aesthetics mixed with the art of technology made everyone go crazy over the Smeg domestic appliances. So, discover Sicily is my Love: a perfect collection of kitchen devices. And an instantly iconic collaboration to know.
Crocs x Christopher Kane, 2017
High fashion Crocs—who would have thought! Featuring marbled designs and embellished with rough mineral charms, the Christopher Kane x Crocs collection is one collaboration to be remembered for sure. For 2017, the Christopher Kane x Crocs collaboration offers a new vision in footwear. And since it is a limited edition, it is “proudly not for everyone”.
Heron Preston x DSNY, 2017
A pinnacle of street style—the Heron Preston x DSNY brand collaboration rewrote history. Through bold clothing, Heron Preston celebrated the DSNY emergency responders. Above all, he is known for his creative use of secondhand materials. The collection also paired with a fundraising event that drew international attention to the Department’s zerowaste-to-landfills goal.
World Food Programme x Balenciaga, 2018
Three years ago, Balenciaga partnered with the World Food Programme in order to raise awareness of the, at the time, crescent global hunger and as a way to support global efforts to end it by 2030. To this day, the message is still being passed through generations—as it should—as well as ongoing fundraising to assist the programme.
Anti Social Social Club x Hello Kitty, 2018
Anti Social Social Club was founded in 2015 through Twitter by Neek Lurk. It is a streetwear brand that releases limited collections each year. In 2018, the iconic Hello Kitty inspired the collection. All in bright hot pink, the collection features a hoodie, a T-shirt, and a baseball cap. The hooded sweater and T-shirt also comes with Hello Kitty’s face embroidered on the chest, along with the signature ASSC waved type branding on the back. Further, the baseball cap comes with the same Hello Kitty logo embroidered on the front and the signature ASSC branding placed on the side.
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Nike x Sharpie, 2019
A partnership between Nike and Sharpie was not expected but well received! Below the “More Than”-emblazoned heel counter, the shoe features space for customization. With the shoes, two Sharpies, one blue and one black, are included to encourage athletes to share their stories. It is a unique concept that was created to promote communication, individuality, and expression. In the sneakers, you can also read the words “I Am Uninterrupted” on the rand.
Ikea x Off-White, 2019
The collection is called MARKERAD, and it has the great character of IKEA’s designs and also the amazing prices. This is another very promising and rather peculiar brand collaboration that surely does spice up the decor industry. The partnership started in 2019 with a live streaming video and, later, a pop-up store at the Cité de la Mode et du Design in Paris.
Gucci x Disney, 2020
Gucci’s capsule collection with Disney is inspired by the 2020 Lunar New Year, celebrating the Chinese Year of the Mouse. The exclusive, and instantly iconic, collaboration features clothing and accessories as part of Gucci’s Cruise 2020 collection. From bags to the iconic Gucci sneakers. Later, Gucci also curated a full Donald Duck collection. Maybe next time we’ll get a full collaboration featuring Goofy or maybe Tinkerbell?
Words by Mariana Silva