Chanel Tops the Charts as the Most Searched for Makeup Brand


Chanel is one of the most famous cosmetic brands in the world, a fact confirmed by its top spot on the most-searched list. Founded by French fashion designer and businesswoman Coco Chanel in 1910, Chanel is known for many fashion innovations, such as the woman’s suit and the Little Black Dress, both of which were popular outfit choices for women in the 1920s.

During the 1940s and 50s, Chanel became the leading brand within the fashion industry, where she produced a lot of perfumes such as Pour Monsieur, the acclaimed men’s fragrance. Chanel even won the Fashion Oscar at the 1957 Fashion Awards for the beautiful Spring collection.

Despite Coco Chanel’s passing in 1971, the brand still lives on and is now one of the world’s leading makeup brands too. Its ‘C’ Chanel logo is instantly recognizable, and it’s still releasing many fragrances, its most recent being Coco Mademoiselle L’Eau. It even has had many celebrity endorsements from critically-acclaimed actresses such as Keira Knightley, Penelope Cruz, Margot Robbie, and Kristen Stewart.

Based on its legacy, high-quality products, and celebrity endorsements, it makes complete sense that Chanel is the most searched for makeup brand!

Chanel Tops the Chart as the Most Searched for Makeup Brand

Beauty experts Cosmetify have carried out some research into the most popular beauty brands, and Chanel is currently number one as the most searched for makeup brand. Chanel has been searched for on Google 201,000, making it the most searched for make-up brand in the UK.

Due to the variety of products available such as perfumes, handbags, dresses, and makeup, Coco Chanel’s legacy will continue to live on forever.

How many times has Chanel been searched in other countries?

Based on the research, here are the amount of times Chanel has been searched in other countries:

CountriesGoogle search volume
Hong Kong110,000
New Zealand8,100

Considering it’s competing against other competitors such as Dior and Yves Saint Laurent, Chanel has an incredible amount of searches from across the world, and it doesn’t look like it’s going to stop anytime soon.

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Who are Chanel’s competitors?

Christian Dior and Yves Saint Laurent are Chanel’s top competitors. But there are other brands that rival Chanel.

Here they are as follows:

Louis Vuitton – a French luxury brand founded by Louis Vuitton in 1854, known for its handbags and purses

Prada – designed by Mario Prada, Prada is an Italian designer brand renowned for its handbags and shoes

Gucci – known for its handbags, makeup, fragrances, and shoes, Gucci is an Italian designer brand founded by Guccio Gucci in 1921

Ralph Lauren – an American fashion company famous for its polo shirts and link to the U.S. Polo Association (honouring the founder Ralph Lauren)

Michael Kors – an American luxury brand that designs watches, purses, handbags, shoes, and clothing

Hugo Boss – founded by German fashion designer Hugo Ferdinand Boss in 1924, Hugo Boss designs footwear, fragrances, and other accessories

Armani – another Italian designer, designed by Giorgio Armani in 1975, renowned for its eyewear, shoes, jewellery, cosmetics, and watches

Burberry – a British fashion house, famous for its trench coats and trademark check pattern

Valentino – an Italian luxury brand that designs bags, shoes, and other accessories and clothes

The list keeps going! It’s an impressive feat that Chanel is the number one searched makeup brand in many countries across the world despite its equally innovative and enterprising competitors.

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Why should I shop at Chanel?

The main reason: it’s one of the leading high-end fashion brands in the world! It doesn’t matter if it’s in Heathrow Boutique or a regular Boots store in your town’s high-street—you’ll still find the same high-quality makeup and fragrances at each store!

Here are the reasons why you should consider shopping at the number one designer brand and one of the most famous cosmetic brands!

Their luxury bags

This one’s a no-brainer. You have to buy a Chanel bag. Their bags are made from the finest leather, which will last for a long time—so long as you look after it! You can pass them on to your children, then your grandchildren, and then your great-grandchildren. They’ll never go out of style—they’re called classic Chanel bags for a reason!

You must buy their bags because—sadly—the longer you wait, the more expensive they’ll become.

most iconic fashion pieces chanel 2-.55 handbag-black-aged-calfskin-gold-tone-metal-aged-calfskin-gold-tone-metal
Chanel 2.55 Handbag in Black Aged Calfskin with a Gold Clasp and Chain

You get to drink champagne whilst you pay

After making up your mind about what you want to buy, the store assistants will treat you like royalty. They’ll take you to a waiting room and treat you to champagne whilst you get ready to pay for your chosen item.

Their makeup is to die for

If you’re planning to visit a Chanel brand shop, make sure to buy their famous makeup products. They have a huge collection of glossimers, concealers, eyeshadow shades, and lipsticks to choose from.

Before the pandemic, the sales assistants allowed you to experiment with the makeup by giving you a makeover, allowing you to see which shade and colour would suit your skin tone. Hopefully, this may make a comeback soon.

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Their beautiful jewellery collection

When you’re done trying their makeup, treat yourself to their fine and high jewellery. Made from the finest jewels, their jewellery will make you stand out at every party you go to.

You might be wondering: what’s the difference between high and fine jewellery? High jewellery—or haute joaillerie in French—is considered the crème de la crème of all jewellery. For example, you’ll usually see all the celebrities wearing this kind of jewellery on the red carpet.

With fine jewellery, it’s lower in value than high jewellery. But, don’t be put off from considering their products. Fine jewellery is still high in value on the market, especially Chanel’s jewellery. It’s considered more durable and versatile than high jewellery and is made from actual gemstones such as rubies, diamonds, and sapphires.

high jewelry Chanel watch 2020 MADEMOISELLE PRIVÉ Ganse de Diamant
Ganse de Diamant by Chanel

Their ready-to-wear clothes

Chanel’s also known for its high-end fashion, particularly its cocktail dresses and iconic checkered suit.

The fragrances

Chanel’s fragrances are iconic. There’s no denying it. Their perfumes will always be a fashion guru’s favourite, due to their sweet, distinctive fragrances. When shopping, do check out their fragrances and have a sniff.

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Is Chanel expensive?

There’s no denying that Chanel is expensive. After all, it’s a luxury brand and one of the most famous, with products made from the finest materials in the fashion and beauty industry. Many handbags and cardholders cost over £1,000.

Don’t let the huge prices discourage you from visiting Chanel, although you can purchase accessories, makeup, and perfume at cheaper prices at some boutique outlets.

Where are the nearest Chanel stores?

It depends where you live. If you’re UK-based, the nearest stores are located in London. Here are the street names where many of the stores are situated:

  • 167-169 Sloane St, London SW1X 9QF
  • 159 New Bond St, London W1S 2UB
  • 173 New Bond St, London W1S 4RF
  • Selfridges, 400 Oxford St, London W1A 1AB
  • 200 Walton St, London SW3 2JL
  • First floor, Harrods, 87-135 Brompton Rd, London SW1X 7XL
  • Old Spitalfields Market, 105a Commercial St, London E1 6BG
  • St Pancras International, Unit 37D, St Pancras International Station, London N1C 4QL
most searched makeup brand Chanel Boutique London (Photo by Rufino Lasaosa)
Chanel Boutique London (Photo by Rufino Lasaosa)

Many stores such as John Lewis and Boots sell Chanel products, and many of their branches can be found across the UK. However, there are a few locations that have official Chanel branches, such as Woking, Hounslow, and Luton.

To Wrap Up

Chanel is number one for a multitude of reasons. Its iconic handbags, recognisable logo, sweet fragrances, and gorgeous clothes will always be ingrained in the collective consciousness. For that very reason, Coco Chanel’s legacy will go on forever.