Explore The Unique Gucci Tiger Collection

The Chinese New Year, the Year of the Tiger, started last February 1st. For the celebration of this year, one of our biggest obsessions, Gucci launched a capsule collection, which has more than 80 pieces. It has clothes, a wide variety of accessories and even shoes, with tiger and floral patterns printed on them. It is the responsibility of the creativity of Alessandro Michele. As could not be otherwise, the interlaced letters G are a fundamental part of some pieces.


Discover The Tiger Collection, by Gucci


Actually, the inspiration for the creation of Tiger Gucci came from a design from the ’60s. Thus, the noble illustrator Vittorio Accornero had created the Gucci floral design, which is also present in the pieces of this wonderful collection. However, this time the brand’s creative director added his touch of innovation. His admiration for nature and its beauty gave rise to unique and very elegant pieces.

The Pieces

The colors are anything but discreet. The strong and vibrant tones are one of the distinctions of this collection, as are the colors of the fauna and flora. There is a huge variety of pieces in this collection, available for women and men.

Gucci Tiger Jacket
Gucci Tiger jumbo GG hooded jersey jacket (Photo Courtesy of Gucci)
Gucci Tiger Jacket
Gucci Tiger jumbo GG canvas anorak coat (Photo Courtesy of Gucci)

Actually, even the brand’s most iconic bag, the Jackie 1961, has been adapted for the Tiger collection. Considered by many to be one of the most desired it bags ever, it comes with tiger and flower print off-white leather. We can’t resist!

Gucci Tiger Collection Jackie 1961
Gucci Tiger Jackie 1961 (Photo Courtesy of Gucci)

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Besides the above-mentioned, you can also find shoes with the beautiful inspiration of nature. Designed for all tastes and situations, from sneakers to high heels, you can combine it with other simpler pieces (or not!) and rock. We think that these pieces are the ones that make all the difference and create striking looks that are impossible to be indifferent to!

Gucci Tiger Women’s mid-heel slingback (Photo Courtesy of Gucci)
Gucci Tiger Women’s Tennis 1977 sneaker (Photo Courtesy of Gucci)

The Gucci Tiger collection can be purchased through the brand’s website and in various stores around the world.

The Communication of the Collection

Gucci Tiger
Presentation of Gucci Tiger (Photo via @gucci)

In addition to the pieces, it is important to mention the communication campaign of this capsule collection. To communicate the launch, the remarkable brand used several tigers, notably a video showing a tiger strolling through a luxurious afternoon tea. Gucci mentions in its advertising campaign “The feline defines a selection of ready-to-wear and accessories”.

Words by Sílvia Oliveira
Feature Image: Photo via Gucci Instagram

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