Not So Demure

Mindful this, cutesy that. Girl dinner. This Brat is tired…and “demure” is overrated.
After all, aren’t women done shrinking themselves to fit in these boxes? Who says femininity needs to be quiet and “demure?”
You’re likely already well aware of the viral video by creator Jools Lebron, and the resulting social media storm of posts talking about what is and is not “demure,” telling viewers to witness someone’s “mindful” behavior. There’s no escaping it.
Above all, the demure trend is a reclamation of a word that has been used to praise women for being compliant, quiet, and soft-spoken. It’s a commentary on the way feminine-presenting people have to operate in the world, but of course, there’s a wink and a nod. It’s demure to be in on the joke.
KOKET-ish
While modest sweetness has its place, we are much more interested in its antithesis—a bold, coquettish approach. Feminity doesn’t need to be understated and easy to digest. A vivacious scene is always exciting!
As a product of the flirtatious and feminine decor brand KOKET, at Love Happens, we don’t see a need to squeeze ourselves into imaginary boxes. Embrace your style. Make it bold, make it beautiful, but most importantly, make it something.


Addicta Mirror | Gem Table Lamp | Eternity Sculpture | Spellbound Cabinet | Euphoria Screen
KOKET’s glamorous furniture is not so demure, but oh so feminine and fabulous. There is a space between demure and extravagant, this is where we celebrate our beauty loud and proud.

Fortuna Dining Table | Chandra Chair | Goddess Mirror
Maybe it’s demure to take up space. Maybe it’s mindful to be true to your fabulous “too much” self. Creator Laura Saldarriaga said it best:
Be KOKET – Not so Demure
If we are going to embrace the demure trend, it’s going to be with our tongues firmly planted in our cheeks. Jools Lebron’s post took off like a rocket because it tapped into the pressures feminine people feel simply existing in public—always walking on eggshells, always being observed, judged, and compared.
In a world of contradictions, embrace the grey spaces. Take demure and throw some gold on it. A little extra bling never hurt anyone.
Words by the ironically demure Bridget Kitson
More to Love!
Why So Demure?
Brighten Your Interiors With KOKET