DON'T MISS A THING

When translated to English, #EuSouGira, the hashtag behind the new Portuguese brand GIRA, means “I am Pretty.” A powerful testament to the e-commerce shop designed to empower women through female health and pleasure products, thought-provoking podcasts, and daily inspirational messages by founder Cristina Ferreira.

The Woman Behind the Brand, Cristina Ferreira

A Portuguese media executive and presenter with a clear vision of the future of television in Portugal, Cristina Ferreira proactively shapes video programming, pushes boundaries, challenges conventional norms, and employs cutting-edge technology to create immersive viewing experiences. 

In front of the camera, she is known for her contagious laugh, empathetic interviews, and her ability to enter one’s life through the power of television. This talent has made her Portugal’s number-one persona on national TV. Today, the name Cristina Ferreira is a testament to her entrepreneurial spirit, resilience, and commitment to creating products that empower women.  

Women Empowering Women

I strongly believe Cristina and I were destined to meet at one point in our lives, but never in a swimming pool during a leisurely weekend stay in Comporta, Portugal. And never did I imagine this powerhouse to be so approachable and receptive to what I had to say.

Who was I to give my option to CRISTINA? Destiny put us in that pool. If you have watched her on TV or seen her at work, she is fierce with a contagious laugh, but on that day, she was serene, and her movements were gentile. She almost seemed surrendered to my words. 

I wasn’t saying anything different than what I say to friends, colleagues, mentees, or students. I was telling her to aim higher and reach for bigger things. Actually, I think I told her she had everything it takes to be the Oprah Winfrey of Portugal and that she should have her own network. She seems to be on her way with the launch of GIRA. Is it a coincidence that its prime color is purple, the color of royalty, power, and ambition? I don’t think so; everything this woman does is well thought out.

The GIRA Launch Party, An Experience to Remember

I had the honor of attending the private launch of GIRA, which was held at the Palacette Gomes Freire in Lisbon, Portugal. Omer Gilnony, a visionary artist renowned for her specialty in immersive design, designed the stunning set.

Upon entering the event, guests walked up a pure white iron staircase that led to the GIRA experience rooms. Eu Sou Gira founder and host Cristina greeted visitors at the door dressed in the most perfect shade of cream. Her gold locks, pulled in a high ponytail, gave her a youthful look, while her vibrant red lipstick told the audience that he was serious about this new venture.

In Room #1, there was a tasteful display of liquid vibrators. Yes, ladies, you heard me!!—a game-changer for all of us. This liquid vibrator has an instant tingling and warming effect that boosts blood flow to the right place in a buffet of flavors—coffee, vodka, and ice. Sounds like the perfect cocktail to me.

Next came Room #2, a sensual candle-lit room with luscious pillows displaying collagen packages, liquid vitamins, and skin detox.

The Podcast & A Meal to Remember

The Podcast—Mulher de Tomates was in Room #3, where guests were asked to write one question they would ask another woman—mine—“What did you do today that made you better than you were yesterday?” A name was pulled from a box, and that guest was the lucky one to answer every question—thankfully not me!

Dinner was in Room #4, a heavenly space filled with purple cala lilies and exotic lavender orchids cascading over tables draped in luscious fabrics. Portugal’s finest Food Design Lab intimately curated dinner.

During dinner, I leaned over and asked Cristina, what’s next? She smiled… this could only mean something even bigger.

GIRA products are available worldwide. For more information on the GIRA platform, visit www.eusougira.com.
Podcast: Mulher de Tomates
Catering by Food Design Lab | www.fooddesignlab.pt
Event Design by Omer Gilony | www.omergilony.com

Words by #1 Supporter @janetlakoket
Photos by Rui Valido

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