Loving the North Face X Gucci Collaboration

The North Face X Gucci collaboration

Puffer jackets have long been a favorite, especially The North Face ones! All the celebrities are rocking the winter with them. And now with The North Face X Gucci collaboration, the puffy coat has a whole new look.

“A collaboration which connects two brands with similar history and values, The North Face x Gucci celebrates the spirit of exploration in select locations around the world.”

This new collection is a mix of The North Face explorer energy with a 70s twist that Gucci is all about. From the classic puffer jackets to Econyl dresses, this partnership went beyond limits and created a new sense of fashion with new outerwear silhouettes and accessories.

The North Face X Gucci new logo
The North Face X Gucci new logo

Alessandro Michele, Gucci’s creative director, has an endless love for vintage fashion. This is what led The North Face to introduce him to their archived collections. This served as inspiration and the end result broke the internet. It is an eclectic alliance for sure!

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Behind the Scenes: The Gucci Story

Inside the Collaboration

In this collaboration, we got what we were all waiting for and didn’t even know! As we predicted, the partnership is a blend of Gucci’s maximalist luxury with The North Face’s amazing performance gear. This combination brings us the ultimate extravagant outdoor venture. 

Gucci is known for its vivid color palette, and that is what turns this collection a whole lot more high-end. Otherwise, we would think that we were looking at Target’s high-performance equipment. Also, we got to see The North Face’s iconic puffer jackets with new floral patterns and colors that are very much inspired by old 70s pieces. 

The North Face X Gucci new logo
The North Face X Gucci new patterns

bloom chair by koket

But, it wasn’t all floral patterns, this partnership also brought to us a new logo and its respective pattern used in retro backpacks, jackets, t-shirts, and hats. 

It was Gucci’s first association with another brand since Alessandro Michele became its Creative Director and it is clear to say that it is a success!

The North Face X Gucci Campaign Video

Words by Mariana Silva
All photos by Daniel Shea via Gucci

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