Summer 21 Fashion Trends According to Instagram

summer 21 fashion trends photo by angelo pantazis unsplash

With summer 21 in full swing and COVID restrictions quickly fading, we are so excited to be able to pull out our ‘going out’ clothes and search shops for some new pieces to add to our wardrobes. Yet after a year of wearing loungewear, what exactly are 2021’s most popular summer fashion trends for post-lockdown? Streetwear fashion brand Criminal Damage analyzed Instagram data to reveal the most popular clothing pieces on the social platform. And we are delighted to share their results!

1.            Streetwear         49.1m

2.            Hoodie                 14m

3.            Jumpsuit             12.2m

4.            Kimono                8.2m

5.            Blazer                   7.9m

6.            Sandals                7.4m

7.            Maxi Dress         6.3m

8.            Crop Top              6.2m

9.            Sweatshirt          5.5m

10.          Leather Jacket   3.3m

11.          Trainers               2.8m

12.          Denim Jacket     2.3m

13.          Joggers                 2.1m

14.          Crocs                     1.9m

15.          Loungewear       1.9m

16.          Flip Flops             1.9m

17.          Little Black Dress 1.8m

18.          Tracksuit              1.6m

19.          Graphic Tee       1.3m

20.          Skinny Jeans      1.3m

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Unsurprisingly, some of the nation’s favourite summer staples appear in the top 20, with sandals, leather and denim jackets, and maxi dresses taking some of the top spots. However, some unusual fashion choices have also found their way into the list. Arguably the most dividing footwear item, Crocs, make an appearance in 14th place – ahead of a long-loved summer staple, flip flops, and with celebs such as Justin Bieber and Nicki Minaj styling the vibrant styling the quirky footwear, there’s certainly a lot of love for the shoes across social media right now.

Some of our lockdown favourites have also made an appearance, with comfier clothing options that many of us have lived in throughout the pandemic, such as sweatshirts, loungewear, and hoodies making their mark firmly in the top 20. In the number one spot, streetwear takes a huge lead, with a massive 35 million more hashtags than the number two spot. This certainly dispels the myth that we’re all moving away from comfort now that we’re post-lockdown; streetwear is certainly set to stay.

Monty Aytan, Executive at Criminal Damage says, “It’s interesting to see streetwear and loungewear pieces taking up many of the top 20 spots. This shows us that Instagram style stars have embraced the lockdown trends of the last year, suggesting we are a nation who have adapted to combining style and comfort as now being of equal importance.”

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  1. Parker Jacket                  1.4k
  2. High-waisted Jeans        8k
  3. High-waisted Shorts      19.2k
  4. Black Sneakers               45.3k
  5. Cargo Shorts                  51.5k
  6. Oversized Tee                 67.3k
  7. Puffer Jacket                   242.3k
  8. White Sneakers               353.7k
  9. Oversized Shirt               388.6k
  10. Denim Shorts                  426.4k

The ten least popular items of clothing include some of the nation’s much-loved staple pieces from previous years such as high-waisted jeans and black sneakers, showing that perhaps the pandemic has revealed that stretchy materials are more popular post-pandemic, with denim clothing being much more restrictive than our comfy loungewear featuring an elasticated waist!

Rock the top summer 21 fashion trends and avoid the least popular (if you want!)–any which way wear whatever makes YOU feel beautiful!

Editor’s Note: Instagram data correct as of 25/05/2021

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