Take a Walk on the Wild Side with 5 Fierce Design Brands from Milan Design Week 2022

fierce design brands milan design week 2022

When brands stay true to themselves, they allow their individuality to shine through. This is exactly what these 5 design brands did during Milan Design Week 2022 where they showcased each of their unique fierce styles! From the bold attitude of KOKET to Dolce & Gabbana Casa’s exotic allure, these companies came to Milan to showcase their best items on the world stage of Salone del Mobile and the surrounding week of events. After months of preparation, best-selling novelties were finally displayed during Milan Design Week 2022. For these 5 fierce design brands, this translates to a bold booth of unparalleled ideas!

5 Fierce Design Brands at Milan Design Week 2022


KOKET has taken roots under the most influential interior designers. Going beyond expectations with risk-taking pieces and designs, KOKET owes thanks to incredible savoir-faire and craftsmen working under its wing. For ISALONI 2022, the centerpiece was the Goddess Mirror. The piece featured two hundred daringly artistic, hand-made brass hands. In the same vein, the remaining parts of the booth created an oriental boudoir atmosphere. Then, that atmosphere was paired with indispensable home décor from Lladró and Maeve, KOKET’s partners. Enticing tiger prints, black upholstery, tortoise wall coverings, and imposing chandeliers composed a lyrical stanza of Asian design flow.


The Asian motifs didn’t stop at KOKET. Eichholtz aimed to bring the finest eastern accessories and furniture to Europe since its early days. For ISALONI 2022, the brand premiered the long-awaited Philipp Plein Home Collection. Bewitchingly robust textiles from the internationally acclaimed fashion designer stepped away from the runway and swept the public off their feet. Viewers gazed at a glittery leopard-spotted sofa and vibrant dining chairs in custom laser-cut velvet. Philipp Plein’s collection with Eichholtz celebrates an indulgent and glamorous lifestyle through limitless creative design.


A fearless mixture of patterns and textures. Etro Home Interiors launched two new unapologetic collections at Salone del Mobile 2022: the Veranda Collection and the Outdoor Collection. The Outdoor collection can also be seen in Hotel Punta Tragara, on Capri Island, Italy. Both collections exude natural motifs in their sophisticated curved outdoor pieces. Solid iroko wood, resembling a bamboo base, highlights the exotism and ethnic inspirations of traditional Arabian Majlis environments. Intoxicating textiles ran the display’s walls, taking over the whole stand with an exotic experience. In addition, visitors indulged their senses with greenery décor and bamboo-like wood accents.


Unexpectedly, or not, many power-houses returned back to their big-impact designs featuring loud animal prints. Consequently, the bold spirit of Roberto Cavalli Home Interiors hardly failed to disappoint. For instance, strong upholstery items and voluptuous creations showcased a wild elegance. The neutral shades of ivory and beige, seen at the stand, were a soft base for extravagant prints and new designs. Lastly, inside Maison Roberto Cavalli, at Via Montenapoleone, the brand built a designated exhibit for the Queen of Cavalli Chair, designed by Fausto Puglisi. And if there was to exist a Queen of all chairs, this would be it.


From Carreto to Zebra and Leopardo, it’s impossible to choose a Dolce & Gabbana favorite. The iconic maximalist elements of the brand were represented throughout la Dolce & Gabbana vita’s complete furniture collections. Via Durini was the world stage for a historical exhibition of precious details and outside-of-the-box creations. Animal print took on a new purpose as Dolce & Gabbana saw no limits to its usage. The unconventional installation expressed new forms of authentic modern classicism. Certainly, it was an innovative show of Mediterranean flavor.

Words by Ana Lage

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